SOURCE: True 2 Beauty Inc.

True 2 Beauty Inc.

March 20, 2014 08:30 ET

BetUGetIt Set to Launch With Diversified Advertising

CBS Digital and Google New Business Development to Lead

BOCA RATON, FL--(Marketwired - Mar 20, 2014) - True2Beauty, Inc. (OTC: TRTB) (The "Company") (www.True2Beauty.com) TRTB is excited to announce the upcoming release of its new entertainment auction site, BetUGetIt, and a comprehensive advertising plan to immediately reach millions of potential customers. Utilizing CBS Digital's large database of opt in emails, we will narrowly target potential users through massive email blasts. The Company anticipates a significant awareness outreach as well as a large number of signups from the millions of emails planned for release in the first month. Additionally, Google New Business Development has offered to manage the first 3-4 months of all ads placed through Google, be it search or banners in the display network. We anticipate their assistance will greatly increase our return per dollar invested, as well as provide a strong foundation for future advertising. Our New Business Development team is guiding all of our ad placements and helping to analyze returns on a daily basis.

Lyndsay Nelson, CBS Senior Digital Consultant commented, "We are excited for the opportunity and appreciate True2Beauty/BetUGetIt choosing to utilize CBS Digital's large database of opt-in email users. We are targeting sports memorabilia collectors who are excitement enthusiasts in the NY market, which will put BetUGetIt in front of its best prospective customers. BetUGetIt is changing the playing field for online entertainment auction platforms, and we feel their business model is unique and innovative."

"We are very pleased to have CBS Digital and Google New Business Development as guiding forces for the launch of BetUGetIt", states William Bollander, CEO. "Management believes teaming with the leaders in their respective space will help to ensure the best return on our investment of capital. BetUGetIt is planning substantial commitments in marketing and advertising dollars; CBS Digital and Google offer the assistance to make this happen", continues Mr. Bollander.

In addition, BetUGetIt™ will provide users a guarantee they won't lose any money, as losers in auctions will always be able to apply the value of bids used in auctions toward the discounted purchase of either a great collectable or a gift card from one of the nation's leading sports memorabilia sites. The Company will provide further updates as the site prepares for launch.

About True2Beauty, Inc.

True2Beauty is the parent company of True2Bid, an online retail platform. The True2Bid site is focused on delivering users a wide array of products that can either be won in an action packed environment of a live auction or purchased outright at considerable discounts to MSRP. With a guarantee that "The Only Risk Is Having Fun," participants can now experience a new and exciting way to shop for the products they want, at great discounts.

Safe Harbor Statement
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, among others, all assumptions, expectations, predictions, intentions or beliefs about future events. You are cautioned that any such forward- looking statements are not guarantees of future performance and that a number of risks and uncertainties could cause actual results of the Company to differ materially from those anticipated, expressed or implied in the forward-looking statements. The words "believe," "expect," "anticipate," "project," "targets," "optimistic," "intend," "aim," "will" or similar expressions are intended to identify forward-looking statements. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks and uncertainties that could cause actual results to differ materially from those anticipated include risks related to new and existing products, product defects and any related product recall; any projections of sales, earnings, revenue, margins or other financial items; any statements of the plans, strategies and objectives of management for future operations; any statements. No information in this press release should be construed as an indication of the Company's future revenues, results of operations or its future stock price. The Company assumes no obligation and does not intend to update any forward-looking statements, except as required by law.

Contact Information