Callcredit Information Group

Callcredit Information Group

December 11, 2013 01:00 ET

BetVictor Chooses Callcredit for Age Verification

LEEDS, UNITED KINGDOM--(Marketwired - Dec. 11, 2013) - BetVictor have signed a 2 year deal to use Callcredit Information Group's CallValidate solution for age verification checks.

BetVictor recognise that the prevention of underage betting and identity fraud remains a significant concern in the online gaming sector and wanted to be in a position where it could increase the number of pass rates, without inconveniencing genuine customers.

Callcredit have provided BetVictor with their real-time online identity check tool, CallValidate, as a solution to their requirements. The tool instantly identifies under-age sign ups and high risk players, by verifying customers' names, addresses and dates of birth from a wide range of independent sources. In addition it prevents identity payment and fraud impersonation by conducting a real-time check against bank and credit card providers' records.

Since using the software, BetVictor have seen an increase in the volume of pass rates, with now in excess of 80% of players successfully passing the automatic checks.

Kay Fenemore, Director of Customer Experience at BetVictor commented "We were keen to increase our pass rates without our genuine customers being affected; CallValidate has enabled us to do just that. We are now able to keep more customers playing without the lengthy manual checks, significantly reducing operational costs and increasing customer satisfaction."

Sadie Guymer, Business Development Manager at Callcredit said, "Online gaming continues to go from strength to strength and therefore it's vital that underage players and fraudulent accounts are quickly identified without compromising the experience of genuine players. CallValidate is the ideal solution, offering numerous benefits within one pieces of software. It's really pleasing to see how BetVictor are already seeing positive results from using our verification tools and I look forward to continuing to build our relationship with them in the future."

About Callcredit Information Group - www.callcredit.co.uk

Callcredit Information Group's leading approach to deploying consumer information brings together experts across the fields of credit referencing, marketing services, interactive solutions and consultative analytics to provide clients with a range of innovative and effective products to discover new customers and to engage with current customers to optimise and increase profitability.

Products include award-winning fraud verification tools and database solutions to positively verify consumers, global operations to help expand businesses into new markets, digital solutions to improve the overall journey consumers make during interaction with a brand, customer handling to ensure consumer satisfaction at all levels and consumer marketing data and segmentation to improve understanding and targeting of customers and prospects.

Callcredit also offers products to assess a customer's credit risk and affordability and its experts in collections and recoveries provide tailored debt recovery and tracing tools. The company's market analysis and network planning function helps organisations develop profitable retail networks, and its tools in multi bureau, analytics and metrics work to provide fully assessed bureau data.

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