SOURCE: EmbroidMe


September 29, 2011 16:15 ET

Beverage Trends Create Opportunity With Customized Promotional Products From EmbroidMe

WEST PALM BEACH, FL--(Marketwire - Sep 29, 2011) - Americans are gravitating to a greater sense of environmental consciousness, placing companies in an actionable position to capitalize on the resulting consumer shift with customized promotional products. Trends indicate that people are increasingly using reusable water bottles for rehydration rather than purchasing water in disposable containers. Considering the cost of buying bottled water, reusable bottles also appeal to thrift-conscious consumers. This change in beverage consumption habits equals marketing opportunity.

EmbroidMe recognizes the extent to which an organization can benefit from this trend with customized promotional products. As more people discover the joys of exercise, they recognize need for increased water intake. The average person who works out only twenty minutes per day requires approximately three liters of water to maintain healthy hydration levels. Keep clients properly hydrated during their workouts with a polycarbonate sports bottle emblazoned with a company logo.

This conservational trend is also seen with consumers of other beverages. Even though a struggling economy has caused many people to change their coffee choices, consumption has not faltered. But some sources indicate that as many as 83% of coffee drinkers, in an accordance with a more thrifty and eco-friendly lifestyle, have returned to at-home brewing. EmbroidMe identifies this as yet another opportunity that organizations can take full advantage of using customized promotional products. Coffee-drinking customers and prospects can promote a business or brand with a durable and attractive acrylic and stainless tumbler or a customized travel version, giving brand exposure with every caffeinated sip. With the average coffee drinker consuming three cups every day, those sips (and brand impressions) add up.

EmbroidMe offers a wide selection of other beverage-related customized promotional products, including collapsible can koozies and bottle openers -- each featuring a company name or logo -- to make the most of the marketing possibilities.

"As more people discover the financial savings and ecological benefits of spending less on beverage consumption, companies can leverage this to their advantage by providing the right customized promotional products," said Christine Marion, director of retail operations for EmbroidMe.

About EmbroidMe

With hundreds of locations worldwide, EmbroidMe provides full-service custom embroidery and screen printing for apparel, as well as promotional products and gifts to the business community. To locate the nearest store, visit:

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