SOURCE: Endless Youth and Life

Endless Youth and Life

November 19, 2010 10:00 ET

Beverly Hills Rocks With Endless Youth and Life Opening Celebration

BEVERLY HILLS, CA--(Marketwire - November 19, 2010) - Last week on Thursday, November 11, 2010, Beverly Hills' Bedford Drive ignited with the much-anticipated opening of good health and full life resource boutique Endless Youth and Life (www.endlessyouthandlife.com). The star studded opening party which was held in the EY&L boutique at 452 N. Bedford Drive, and in a tented off party area situated directly behind the store, mingled on until past one o'clock in the morning. The turn out to welcome the health, beauty, and wellness brand to Beverly Hills was so large that, at one point, the gala neared a shut down by local authorities. The over four hundred guests, fans, and clients excitedly in attendance were deemed too many by the Beverly Hills Police for the two hundred and fifty person capacity tents.

The evening's festivities were hosted by EXTRA star Lauren Sanchez and charged with red carpet arrivals illuminating Bedford Drive's night with stars from Kris and Bruce Jenner to Hollywood icon Ryan O'Neal. The young, rising stars of the Hollywood scene showed up to celebrate the opening and stayed late browsing the merchandise, and picking the brains of the EY&L staff over hors d'oeuvres and cocktails. A portion of EY&L's expert staff, Beverly Hills plastic surgeon Dr. Randal Hayworth, Nutritionist Rehan Jalali, former Mr. Universe and Mr. America David Dearth, Personal Trainer Adam Ernster, and renowned brow and eye expert Anastasia Soare, were in attendance, eagerly answering partygoers' questions.

A silent auction took place throughout the evening to benefit worldwide children's medical charity Operation Smile. The funds raised by the auction will be used to help improve the health and lives of children and young adults born with cleft lips, cleft palates and other facial deformities. Since its founding in 1982, Operation Smile volunteers have treated more than 150,000 children and counting.

With a positive lifestyle core, dedicated to the pursuit of good health and a full life, The EY&L boutique continues the new, all encompassing frontier that they have set the standard for online. With invaluable health, beauty and life resources and their unique "now and future" concept, EY&L's Bedford Drive flag ship opening has made immediate impact on Beverly Hills' landscape.

Endless Youth and Life is located at 452 North Bedford Drive, Beverly Hills, California 90210 and is serving clients Monday through Friday from 10:00 AM to 6:00 PM, and appointment only on Saturday.

For more information about Endless Youth and Life or to interview the founders, call Eileen Koch & Company INC. (EKC) at 310-441-1000 or e-mail Eileen@eileenkoch.com. Please visit www.eileenkoch.com.

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