SOURCE: BevMo!

BevMo!

October 08, 2013 12:00 ET

BevMo! Celebrates Halloween With New Store in Eureka

EUREKA, CA--(Marketwired - Oct 8, 2013) - Just in time for Halloween parties and trick-or-treat candy shopping, BevMo!, the ultimate neighborhood specialty beverage retailer, will open its newest California store in Eureka at 1626 Broadway on Friday, October 18 at 9 a.m. As the 145th BevMo! serving California, Arizona and Washington, the new 8,100 square foot retailer will feature a selection of thousands of wines, spirits and beers, along with hundreds of gourmet food items, cocktail mixers, glassware, bar accessories and more, to help Eureka residents make the most of everybody's favorite spooky holiday.

"We can't wait to open our doors to the Eureka community and show them all that BevMo! has to offer," said BevMo! CEO Alan Johnson. "Our talented local beverage experts are standing by to help our new neighbors discover the perfect fall cocktail, spooky concoction or even trick-or-treating candy, so everyone can make the most of their Halloween celebrations."

To celebrate the opening, the newest retail location will offer gift bags valued at $50 to the first 500 lined up before the store opens at 9 a.m. on opening day. Each gift bag will include a number of fabulous BevMo! specialty items such as a Govino wine glass, TrueTap Corkscrew, Food and Wine Cocktail Guide, Shark Skinzz Flask, custom DOLE Frozen Fruit Single-serve Cups drink recipes, gourmet snacks and a cocktail shaker. All are encouraged to invite friends and family to help celebrate the official store opening.

Join in on opening day and throughout the entire weekend for in-store events, demonstrations and tastings from popular brewers and vineyards, including Lost Coast Brewery, Gnarly Head Winery and Mad River Brewing. Events include:

Friday, October 18 Tastings/Demonstration:
9 a.m. to 12 p.m. -- Schramsberg & 4 Vines, Lost Coast Brewery
12:30 p.m. to 3:30 p.m. -- Buccaneer Wines, Eel River Brewery, 1800 Tequila
4 p.m. to 7 p.m. -- Gnarly Head Winery, Mad River Brewing, Russian Strd Vodka

Saturday, October 19 Tastings/Demonstration:
12:30 p.m. to 3:30 p.m. -- Top Rated Wines and Beers, Kraken Rum
4 p.m. to 7 p.m. -- Top Rated Wines and Beers, Jose Cuervo Tequila

Sunday, October 20 Tastings/Demonstration:
12:00 p.m. to 3:00 p.m. -- Top Rated Wines and Beers, Sailor Jerry Rum

For the latest information about the newest California stores, sip alongside BevMo! on Facebook, Twitter, and the BevMo! Blog, BevMo! Thirsty Times.