SOURCE: BevMo!

BevMo!

July 31, 2014 12:00 ET

BevMo! Celebrates Summer by Opening New Store in Vista

Grand Opening Weekend Festivities Include Wine and Beer Tastings; First 500 Shoppers In Line Before 9 a.m. to Receive Gift Bag Valued at $50

VISTA, CA--(Marketwired - Jul 31, 2014) - As Southern California continues to embrace the summer heat, it's BevMo!, the ultimate neighborhood specialty beverage retailer, to the rescue in Vista with an amazing assortment of specialty beverages. BevMo! will open its newest California store in Vista at 125 Vista Village Dr., on Aug. 8 at 9 a.m. As the 154th BevMo! location serving California, Arizona and Washington, the new 8,500 square foot retailer will feature an expansive selection, including thousands of wines, spirits and beers, along with hundreds of gourmet food items, cocktail mixers, glassware, bar accessories and more.

"The Vista area is home to a number of world-renowned breweries, and BevMo! couldn't be more excited to join this community and share our passion for beer and so much more," said BevMo! CEO Alan Johnson. "With the timing of our opening, this is a great opportunity to connect with our new neighbors ahead of the much anticipated San Diego Spirits Festival, which BevMo! is proud to support this year as a sponsor."

To celebrate the opening, the newest retail location will offer gift bags valued at $50 to the first 500 customers lined up before the store opens at 9 a.m. on opening day. Each gift bag will include a number of fabulous BevMo! specialty items, such as Govino wine glasses, a FOOD & WINE cocktail guide, a Bloody Mary kit, a cocktail shaker, a koozie, BevMo! mints, True Tap corkscrew and Cheers! napkins. All are encouraged to invite friends and family to help celebrate the official store opening.

Join in the celebrations throughout the entire weekend with in-store events, demonstrations and tastings from popular brewers and vineyards, including Francis Ford Coppola and Tangent Wines, Hangar 24 and Mother Earth Brewing Companies, Crown Royal whisky and Ballast Point spirits as well as engraving demos from Jack Daniels, Grey Goose and Patron. 

Full Schedule:

Friday, August 8 Tastings/Demonstration Events Include:
9 a.m. to 12 p.m.: Schramsberg Vineyards and Iron Fist Brewing
12:30 p.m. to 3:30 p.m.: Tangent Winery, Mother Earth Brew Co., Crown Royal embroidery demo and Brewed Drinks -- ginger beer

4 p.m. to 7 p.m.: Stella Rosa Wines, Belching Beaver Brewery, Tangent Winery, Hangar 24 Craft Brewing, Jack Daniels engraving demo and Diablo Beverages
       
Saturday, August 9 Tastings/Demonstration Events Include:
12:30 p.m. to 3:30 p.m.: Caricature Wines, St. Archer Brewing, Grey Goose engraving demo and Fever Tree mixers

4 p.m. to 7 p.m.: Seaglass Wines, Aztec Brewing and Ballast Point Spirits
       
Sunday, August 10 Tasting/Demonstration Events Include:
12:30 p.m. to 3:30 p.m.: Francis Ford Coppola Winery, Ballast Point Brewing and Patron Tequila engraving demos

For the latest information about the newest California store, sip alongside BevMo! on Facebook, Twitter, and the BevMo! Blog, BevMo! Thirsty Times. And for another great BevMo! experience, please join us at the San Diego Spirits Festival, Aug. 23 - 24. Come check out our booth inside the Port Pavilion and sample many of the brands that will be available in our stores!

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