BevMo! Kicks Off Fall With Brand New Store in Marina del Rey

Grand Opening Weekend Festivities Include Wine and Beer Tastings; First 500 Shoppers in Line Before 9 a.m. Receive Gift Bag Valued at $50


MARINA DEL REY, CA--(Marketwired - Oct 6, 2014) - As the summer heat turns to a fall crisp, it's BevMo!, the ultimate neighborhood specialty beverage retailer, to the rescue in Marina del Rey with an amazing assortment of specialty beverages. Just in time for the return of fall leaves and football season, BevMo! will open its newest retail store at 4214 Lincoln Blvd., Marina del Rey, Calif. on Friday, Oct. 17 at 9 a.m. This location will serve as the 155th BevMo! location across California, Arizona and Washington. In addition to various alcoholic and non-alcoholic beverages, this new site will feature gourmet food items, cocktail mixers, glassware, bar accessories and more, perfect for upcoming tailgate gatherings or holiday parties. 

"This will be the second West Los Angeles store that we have opened this year, and BevMo! can't wait to join the vibrant Marina del Rey neighborhood, with its beautiful waterfront views and relaxing atmosphere," said BevMo! CEO Alan Johnson. "We look forward to connecting with our new neighbors in the marina and continuing to provide the perfect selection of wine, beer, spirits, ciders and other specialty beverages for the fall season across our stores in Los Angeles County."

To celebrate the opening, the newest retail location will offer gift bags valued at $50 to the first 500 customers lined up before the store opens at 9 a.m. on opening day. Each gift bag will include a number of fabulous BevMo! specialty items, such as Govino wine glasses, a FOOD & WINE cocktail guide, a Bloody Mary kit, a cocktail shaker, a koozie, BevMo! mints, True Tap corkscrew and Cheers! napkins. All are encouraged to invite friends and family to help celebrate the official store opening.

Join in the celebrations throughout the entire weekend with in-store events, demonstrations and tastings from popular brewers and vineyards, including Mumm Napa, Stella Rosa, Firestone-Walker, Patron, Jack Daniel's, Bulliet, and more!

Full Schedule:

Friday, Oct. 17 Tastings/Demonstration Events Include:
9 a.m. - Noon 

  • Mumm Napa pouring

12:30 p.m. - 3:30 p.m.

  • Firestone-Walker Brewing tastings
  • Bulliet Bourbon tastings

4 p.m. - 7 p.m.

  • Markham Wines pouring
  • Bacardi Rum tastings

Saturday, Oct. 18 Tastings/Demonstration Events Include:
12:30 p.m. - 3:30 p.m.

  • Stella Rosa pouring
  • Patron Tequila tastings

4 p.m. - 7 p.m.

  • Goose Island & Shock Top beer tastings
  • Jack Daniel's Whiskey tastings

Sunday, Oct. 19 Tasting/Demonstration Events Include:
12:30 p.m. - 3:30 p.m.

  • Wild Horse Wines pouring
  • Milagro Tequila tastings

VIP Event (notes only)

  • Mumm Napa pouring
  • Caricature Wines pouring
  • Markham Wines pouring

For the latest information about the newest California store, sip alongside BevMo! on Facebook, Twitter, and the BevMo! Blog, BevMo! Thirsty Times.

Contact Information:

Contact:
Emily Gilbert
Finn Partners
903-348-2190 (c)
emily.gilbert@finnpartners.com

Kris Mulkey
BevMo!
925-348-6444 (c)
mulkeyk@bevmo.com