BevMo! Launches First Ever Craft Event for Spring 2015

CONCORD, CA--(Marketwired - Feb 4, 2015) - BevMo!, the ultimate neighborhood specialty beverage retailer, is thrilled to announce that it is sharing its love of craft beer, wine and spirits with its customers during the first-of-its-kind BevMo! Craft Event. Starting today, customers across California, Arizona and Washington can discover an unparalleled selection of both new and familiar craft brands, with discounts of 20 to 30 percent.

BevMo! has long been a supporter of craft beverage makers and is now channeling that passion into a formal Craft program, spanning special discount offers, in-store events and a series of craft videos featuring key pioneers in the industry.

"Here at BevMo!, we are passionate about craft beer, wine and spirits. We know that every barrel has a unique story," said Alan Johnson, CEO, BevMo!. "Whether it's a finely crafted spirit, a tasty craft beer or a beautiful craft wine -- each of these amazing beverages has been carefully handcrafted by a brewmaster, distiller or winemaker who had a clear vision of creating something special. With BevMo!'s new Craft Event, we want to share these stories with a broad audience and give our customers the thrill of discovering something new and different at a great price."

To help kick off the Craft Event, BevMo! has selected some of the best craft brands in the world to tell the stories behind their barrels. The video series, which will feature St. George Spirits, Anchor Distilling Company, Joel Gott Wines, Garnet Vineyards, Sierra Nevada Brewing Company, Stone Brewing Company and Ballast Point Brewing & Spirits, will be begin to roll out on YouTube in mid-February.

In addition, BevMo! will host weekly in-store tastings -- Fridays 4 p.m. - 7 p.m. and Saturdays 2 p.m. - 5 p.m., so customers can discover and learn more about craft beverages.

"BevMo! has a reputation for excellence in wine selection, and we're excited to use the Craft Event to highlight some of our favorite craft winemakers," said Bob Paulinski, senior vice president of wine, BevMo!, and master of wine. "Craft beer has grown at an incredible rate in the last decade, and we'd like to showcase other craft offerings to our customers. To us, that includes products that were either made by a dynamic winemaker, have a sense of place, come from a rich heritage, have limited distribution or use a unique approach to making the product."

For more information, sip alongside BevMo! on Facebook, Twitter, and the BevMo! blog, BevMo! Thirsty Times.

About BevMo!
BevMo! is the leading alcoholic beverage-lifestyle specialty retailer in the western United States and among the largest in the country. With 155 stores across California, Arizona and Washington, BevMo! provides a uniquely friendly and welcoming environment for competitively priced alcoholic and non-alcoholic beverages and "goes with" products such as specialty foods and snacks, cigars, glassware and related bar and wine accessories. For more information on BevMo!, please visit BevMo.com.