SOURCE: Author J. Allan McCarthy

Author J. Allan McCarthy

August 08, 2012 10:00 ET

'Beyond Genius' Outlines Revolutionary Business Approach

SAN JOSE, CA--(Marketwire - Aug 8, 2012) - As with sports teams, which do not always benefit from the strongest and fastest players, business teams don't always benefit from the "biggest" pros, says J. Allan McCarthy, author of a new business guide, "Beyond Genius, Innovation & Luck, The 'Rocket Science' of Building High-Performance Corporations," (www.mccarthyandaffiliates.com).

"If you're building a championship team, you're gauging how the individual athletes fit together; how their personalities, talents, drive and abilities will mesh to meet the company's goals," he says. "It's exactly what you need to do to build a winning corporate team. As Michael Jordan, put it, 'Talent wins games, but teamwork and intelligence win championships.'"

But getting the right players on board is not enough. Hiring the best and the brightest, then turning them loose, seldom yields optimal results. "You get what you plan for, not necessarily what you pay for," says McCarthy.

While a team needs clear goals, interdependencies and rules of engagement to thrive, McCarthy says, a business's viability is dependent on planning efficacy.

Is the strategy sound? Has the strategy been translated into a laser-focused blueprint on which to drive business activity? Are resources deployed in a manner that leverages timing and impact -- what McCarthy calls sequencing?

"It's common to find several of these elements out of whack, which sabotages company success."

Reviewers say McCarthy's book is an invaluable guide to building and sustaining a successful business.

"His basic premise is that the skills that allow an entrepreneur to create a successful startup are seldom the same ones that enable him/her to maintain and grow a company over the long term," writes Amazon.com reviewer Caren Parnes. "And that it requires a number of high-level strategies be in place that are not intuitive. In other words, maintaining a company's success after its initial growth phase actually IS 'rocket science.'

"Every high-level corporate executive will find great value in this book, as well as those who are thinking of building a business."

About J. Allan McCarthy

J. Allan McCarthy is a consultant, author and speaker. He is a scaling expert with more than 20 years of experience across 15 industries and more than 200 companies. He earned his master's of management from GGU, a Stanford University AEA MBA refresher, and has worked with many international companies, including Cisco Systems, Raychem Corporation, SAP Inc., Redback Networks, BEA Systems and Ericsson.

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