SOURCE: Imprev


June 20, 2013 08:55 ET

Beyond 'White Label': Real Estate Firms Use the New Imprev Marketing Platform to Build Their Own Specialized Marketing Centers

BELLEVUE, WA--(Marketwired - Jun 20, 2013) - Three innovative real estate firms -- San Francisco's Paragon Real Estate Group, ONE Sarasota Realty Group of Florida and four franchise offices of Sutton (Canada) -- today announced they have leveraged the power of the all-new Imprev Marketing Platform to create unique, specialized marketing solutions for their agents.

Each of the company's solutions use the new Imprev Marketing Platform -- which supports scores of "apps" and provides built-in integration with Facebook, Twitter, Dropbox,, and overnight print services -- for their foundations. More than a "white-label" version of a Software-as-a-Service (SaaS) product, the solutions built on the Imprev Platform are completely unique in features, content, and appearance.

"It's as if Paragon, ONE Sarasota Realty Group and the Sutton offices hired their own software development teams to create custom marketing solutions specifically for them -- but without having to pay for the development," said Renwick Congdon, Chief Executive Officer of Imprev.

"These firms demonstrate how the Imprev Marketing Platform delivers a robust and powerful technology solution, to solve vastly different problems," said Congdon. "Imprev technology is accessible whether a firm has five agents, hundreds of agents, or tens of thousands of agents."

Congdon noted that Paragon, the Sutton offices and ONE Sarasota each represent a distinctive segment of the real estate brokerage business.

Paragon, a boutique firm in San Francisco, was looking for a comprehensive mobile solution in one of the nation's most competitive and technology-focused real estate markets. The four Sutton offices, which are part of a major real estate franchise in Canada, chose Imprev technology in order to compete better in attracting top talent. Start-up brokerage ONE Sarasota, with just five agents, was able to afford its own custom Marketing Center solution.

Bob Dadurka, CEO of Paragon Real Estate Group, wanted to empower his agents to be able to be fully mobile. "Giving our agents tools that allow them work no matter where they are, is crucial in a market like San Francisco," Dadurka said. "With this new technology from Imprev, Paragon agents will be able to create and distribute their homebuyer and seller marketing materials using mobile devices, iPads and Android tablets."

Dadurka notes that its new Mobile Marketing Dashboard goes beyond a "white label" solution and features all custom content created to Paragon's specifications -- including custom property websites and a broad array of digital and print materials. This will allow Paragon to deliver brand consistency across all of its customer touch points.

"Superior real estate marketing requires a consistent brand experience, innovation and top-notch technology," he said.

For four major Canadian Sutton Group offices -- Sutton Group-Summit Realty Inc., Sutton West Realty Inc., Sutton Group Classic Realty and Sutton Group-Old Mill Realty Inc. -- enhanced marketing capabilities for its sales people and recruiting for the brokerages were the top motivating factors.

"Our new Marketing Center clearly enhances each of our offices' ability to provide 'real value' to our sales people in a critical area that is both difficult and expensive for the individual agent to adequately develop on their own and, at the same time, provides another invaluable tool to assist the brokerage in attracting top local talent," said Sutton Group-Summit Realty Inc. owner Brian Maguire.

He said Sutton's business model puts the individual agent, not the company, at the center of the transaction.

"Providing our agents with the most advanced and fully mobile Marketing Center technology is a competitive necessity and a natural fit with our mission," Maguire added.

Start-up real estate brokerage ONE Sarasota Realty Group needed an affordable way to produce Madison Avenue-quality marketing and promotional materials, explained founders Sara Boudarga and Debbie Gonzalez, who launched the firm in December.

"We aggressively use online, mobile, social and traditional media to market properties and our company," Boudarga said. "Having one place where we can create beautiful and high-impact marketing material that would cost tens of thousands of dollars if we had to hire an ad agency, and to be able to distribute it easily to every channel -- Facebook, Twitter, -- is just better business."

"Plus, with Imprev's recent integration with Dropbox, we have a faster way to manage and deploy the fantastic listing photos by our professional photographers," Gonzalez explained.

Congdon notes that Imprev is expanding its integration approach beyond Dropbox, Facebook, Twitter, YouTube, and the print vendors that it currently incorporates into its Marketing Platform technology.

"To maintain our position of powering the industry's most advanced -- and flexible -- Marketing Centers, we will continue to integrate with best-in-class providers," Congdon said. "Ensuring that companies like Paragon, Sutton and ONE Sarasota have access to the best marketing tools and the newest technology."

About Paragon Realty Group
Paragon Real Estate Group® offers residential brokerage, luxury properties, residential leasing, commercial sales, property development, investment and leasing, and mortgage lending. Paragon agents are experts at pricing, marketing and negotiating. As caring professionals, Paragon agents ease anxieties and guide buyers to successful outcomes. Throughout the real estate community, Paragon agents are known for putting their clients first. More information about Paragon is online at

About Sutton
Founded in 1983, the Sutton franchise format is driven by highly personalized relationships between the REALTOR® and their customers. This specific group of Sutton Brokerages deliver consumer-driven services, "State of the Art" marketing technology, cost controls and creative business freedom to our Agents who are on the front lines of the industry. Sutton, itself, consistently exceeds $20 billion in real estate transactions annually and is one of the largest real estate operations in Canada.

About ONE Sarasota Realty Group
ONE Sarasota Realty Group is based in Sarasota, Florida, and was founded in 2012 by Sara Boudarga and Debbie Gonzalez, who have more than 30 combined years of local real estate experience. ONE Sarasota offers complete real estate services with a polished, personal and knowledgeable touch. As a boutique real estate group of dynamic, hardworking individuals, ONE's approach is client-focused, stepping outside the model of the "big box" brokerage to deliver highly personalized and exceptional customer service and care.

About Imprev
Imprev, Inc. enables real estate companies to build Marketing Centers and web applications on the industry's most advanced marketing platform. The Imprev platform serves more than 150,000 real estate agents worldwide. Imprev provides the industry's only mobile-ready Marketing Centers that fully work on desktop, laptop, iPad or Android tablet. Imprev offers a broad set of custom and "better than white-label" solutions for brands, brokers, agents and teams. Established in 2000, Imprev is headquartered in Bellevue, Wash., and is online at

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