SOURCE: StrongMail Systems

August 03, 2009 09:00 ET

Beyond.com Reduces Email Marketing Costs by Switching to StrongMail

StrongMail Enables Leading Niche Career Network to Improve the Economics, Visibility and Control of Its Email Marketing Programs

REDWOOD CITY, CA--(Marketwire - August 3, 2009) - StrongMail Systems, Inc., the leading provider of commercial-grade solutions for marketing and transactional email, today announced that Beyond.com, the world's largest network of niche career communities, has reduced its email marketing costs and gained greater visibility over its programs by moving to StrongMail.

Beyond.com provides powerful job search and related career services across an expansive network of thousands of top-tier industry, local and specialty career sites. Beyond.com initially engaged an email service provider (ESP) to execute its email marketing program, which included email alerts, transactional emails and a variety of other communications to connect with their job seeker and employer members. As their email volume continued to increase with the growth of their network, it became cost-prohibitive to continue to pay a per-email CPM fee charged by ESPs.

Due to escalating email costs, Beyond.com began looking for an email marketing company that had expertise in deliverability and best practices while offering an alternative pricing model that would support their current and future email volume. Beyond.com quickly determined that StrongMail offered a reliable and efficient email marketing solution that would allow them to eliminate CPM fees and provide the level of expertise and integration they required to be successful with their email marketing program.

"Not only has StrongMail reduced our costs, it has improved the visibility into the performance of our campaigns, which helps us better manage deliverability at the leading ISPs," said Mike Owsiany, Vice President of Strategy and Execution at Beyond.com. "I was impressed by how quickly we were able to move our email streams over to StrongMail, and I expect StrongMail to easily pay for itself in less than a year."

StrongMail easily integrated with Beyond.com's custom content management system, which allows it to send millions of job alerts and targeted promotions each month. In order to maximize delivery of these business-critical messages, Beyond.com leverages StrongMail's proactive delivery services to identify and resolve deliverability problems before they impact their business. Beyond.com also relies on StrongMail's Live Updates functionality, which ensures that its email delivery technology is kept up-to-date with ever-changing ISP and corporate anti-spam delivery parameters, such as bounce filter definitions and recommended domain limits.

"By offering on-demand and on-premise solutions, StrongMail gives companies ultimate flexibility to use our advanced email marketing system in the way that makes the most sense for their business -- and that's allowing companies like Beyond.com to save a lot of money over alternative solutions," said Bill Wagner, executive vice president of business operations at StrongMail. "Beyond.com's ability to lower their costs while gaining greater visibility into their email programs is another great example of the many benefits companies can receive by taking control of their email marketing with StrongMail's solutions."

About Beyond.com, Inc.

Beyond.com is the world's largest network of niche career communities, providing access to thousands of top-tier industry and local web sites. Our career search services and networking tools enable job seekers and employers to create targeted connections across thousands of online communities. We deliver a one-of-a-kind recruitment solution that provides the targeted exposure of a specialized job board, reinforced by the breadth and volume of a larger career network. Beyond.com was named to Inc. Magazine's prestigious 'Inc. 500' list and is a Safeguard Scientifics, Inc. (NYSE: SFE) partner company.

About StrongMail Systems, Inc.

StrongMail's marketing and transactional email solutions enable businesses to deliver more relevant, timely and cost-effective messages. StrongMail gives email marketers the control and support they need to improve campaign performance, boost deliverability and lower costs, while also providing IT with superior deliverability and reliability. Combining an easy-to-use email marketing application, high-performance delivery system, and a wide range of deliverability, strategic and supporting services, StrongMail makes it possible for companies with all levels of resources and expertise to take advantage of its proven solutions. Headquartered in Redwood City, CA, StrongMail's clients include global leaders across virtually every industry. To learn more about StrongMail, please visit www.strongmail.com.