SOURCE: BFG

BFG

July 23, 2012 10:07 ET

BFG Named Agency of Record for Shoney's

Assignment Builds on Agency's Existing Strength in the Food Category

HILTON HEAD ISLAND, SC--(Marketwire - Jul 23, 2012) - BFG, a leading marketing and communications agency, today announced that it has been named Agency of Record for Shoney's®, one of the nation's top casual dining destinations, following a review. The partnership is effective immediately. 

BFG will lead creative, digital and point of sale responsibilities. The agency is responsible for the creation of national advertising for Shoney's including TV, radio, print, outdoor and social, among others.

"Shoney's is an iconic American brand, feeding families for over 65 years and giving back to the community in so many wonderful ways," said Kevin Meany, BFG President and CEO. "I'm delighted to have the opportunity to build on that legacy, and drive results for a company in our area of expertise."

From Shoney's humble beginning as a drive-in restaurant in Charleston, West Virginia, they've grown to become one of the nation's top casual dining destinations, with hundreds of restaurants in 17 states. While they've changed over the years, Shoney's is still a family friendly restaurant where patrons can enjoy great food and service for a great value. 

"Shoney's is revitalizing an iconic, American brand. BFG's knowledge of the restaurant industry makes them the perfect partner for our Shoney's brand, and we believe BFG will bring innovative ideas and fresh thinking to the table," said David Davoudpour, Chairman and CEO of Shoney's. "Shoney's rejuvenation will be a significant development in the franchised-restaurant industry, and we look forward to a successful partnership."

About BFG
BFG Communications is an independent, creative communications agency that delivers seamless storytelling and consumer insights to companies large and small. Founded in 1995, BFG helps clients build brands. Headquartered in Hilton Head, SC, they innovate from offices in New York, Atlanta, and locations throughout North America. BFG employs more than 250 inspiring individuals, and its clients include Coca-Cola Company, Warner Brothers Entertainment, Hanes Brands, Snyder's-Lance Brands, and Treasury Wine Estates. For more information, please visit www.bfgcom.com

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