BG Urban Cafe Restaurants

May 16, 2011 09:30 ET

BG Urban Cafe Restaurants Celebrate Grand Opening with New Look and Menu: Formerly Bread Garden, New Ownership & Strategy Positions BG Urban Cafe Brand as Industry Leader

VANCOUVER, BRITISH COLUMBIA--(Marketwire - May 16, 2011) - The BG Urban Café(SM) brand is proud to announce the grand opening of the Company's rebranded fast-casual restaurants, formally known as Bread Garden. After serving customers for over 30 years, BG Urban Café brand has introduced a fresh new look and menu that ensures quality food fast without compromising taste or nutrition.

"The new look, meal offerings and primarily our dedication to superior customer service positions us to be a leader in the fast casual dining industry and provide customers with a nutritious breakfast, lunch, dinner, snack or coffee whether they are on-the-go or want to enjoy a dine-in meal," says Jeff Branton, Vice President of Operations and General Manager for the BG Urban Café brand.

To kick off the brand's official Grand Opening month on May 18, 2011, all BG Urban Café locations will be offering one FREE Cinanamon Knot pastry to all customers that come in to any of the 13 locations across B.C. The Cinanamon Knot pastry is a signature menu item for the Restaurant, regularly priced at $2.99 plus tax.

With 13 locations throughout Greater Vancouver and British Columbia, BG Urban Café and BG Urban Grill(SM) locations will have spent 6 months and over $750,000 transforming and modernizing the brand through extensive improvements in restaurant decor, brand identity, marketing and menu development.

While some food favorites remain from the original Bread Garden menu, the new menu was developed with an emphasis on premium ingredients and healthy meal choices. Each menu item is hand crafted, baked and prepared in house each morning. BG restaurants offer a selection of fresh green salads and soups for those with gluten restrictions or simply looking for healthy meal choices. All locations are now licensed to offer a variety of alcoholic beverage options and have a big screen to catch your favorite televised event.

The BG Urban Café brand has also extended its refreshed menu to the Company's catering services. With 4 locations in the Vancouver downtown core, the brand is excited to provide catered, healthy, made to order meals for the corporate community.

BG Urban Café Restaurants are beginning franchise sales efforts in B.C. and other provinces. The brand is currently developing enhanced online catering functions and business to business initiatives to further improve its customer service offerings.

ABOUT BG URBAN CAFÉ:

BG Urban Café(SM) brand, formally known as Bread Garden, has been a restaurant fixture in the B.C. market for 30 years. Owned by SPBG Franchising Inc, which is a wholly owned subsidiary of Spicy Pickle Franchising, Inc. (OTCQB:SPKL), BG offers breakfast, lunch and dinner as well as a full line of coffees and pastries. The BG Urban Café(SM) brand is a leader in the fast, casual dining industry, offering healthy, quick, quality food at convenient locations. For more information visit: www.bgurbancafe.com.

Forward-Looking Statements:

Certain statements in this press release, including statements regarding the number of restaurants we intend to open, are forward-looking statements. We use words such as "anticipate," "believe," "could," "should," "estimate," "expect," "intend," "may," "predict," "project," "target," and similar terms and phrases, including references to assumptions, to identify forward-looking statements. The forward-looking statements in this press release are based on information available to us as of the date any such statements are made and we assume no obligation to update these forward-looking statements. These statements are subject to risks and uncertainties that could cause actual results to differ materially from those described in the statements. These risks and uncertainties include, but are not limited to, the following: factors that could affect our ability to achieve and manage our planned expansion, such as the availability of a sufficient number of suitable new restaurant sites and the availability of qualified franchisees and employees; risks relating to our expansion into new markets; the risk of food-borne illnesses and other health concerns about our food products; changes in the availability and costs of food; changes in consumer preferences, general economic conditions or consumer discretionary spending; the impact of federal, state or local government regulations relating to our franchisees and employees, and the sale of food or alcoholic beverages; the impact of litigation; our ability to protect our name and logo and other proprietary information; the potential effects of inclement weather; the effect of competition in the restaurant industry; and other risk factors described from time to time in our SEC reports.

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