February 09, 2007 11:16 ET


Ben Gordon and H3's "BG7 White Tea Energy Blast" Set for 7-Eleven Debut

ST. PETERSBURG, FL -- (MARKET WIRE) -- February 9, 2007 -- With the launch of H3 Inc.'s (PINKSHEETS: HTRE) BG7 energy drink ready for All-Star Weekend in Las Vegas, it comes as no surprise that nationwide convenience chain 7-Eleven has opened its doors to welcome a new face in the world of energy drinks. The BG7, a white tea-based energy drink named for Chicago Bulls star Ben Gordon, will be available in many 7-Elevens as well as a wide variety of stores throughout his game town as a result of H3's joint venture with Cooper Tea and Gordon's growing popularity across the Windy City.

The BG7 was introduced at One-Sixty Blue, a restaurant co-owned by Michael Jordan in the heart of Chicago, 6 months ago and the overwhelmingly positive response ignited the fire for H3 Inc. to work with Ben to bring the best possible product to the market. Ben's perfectionism along with the amazing marketing and promotional opportunities available to BG7 throughout All-Star Weekend has led to one of the more timely debuts ever made. The massive appeal of Energy Drinks to athletes, video gamers, and busy professionals, as well as their exploding popularity as mixers, continue to make Energy Drinks the runaway fastest growing segment in the entire beverage market.

Going into business beyond basketball is something Gordon wants to do in a big way. "I definitely want to -- after I'm finished with my life on the floor -- be able to veer off into different business opportunities," he said. "At a young age, this is a good way to start off. Growing up, I've always watched guys like MJ, Magic [Johnson]. I realize that's very important in a young athlete's life, so I try to model myself after those guys. Hopefully, the same kind of luck will follow."

And luck does follow this young athlete. Many don't know that like Michael Jordan 20 years earlier, Ben was the 3rd round draft pick for the Chicago Bulls; he's already begun to follow in the footsteps of one of the best athletes and businessmen in history.

Newly elected Board Chairman for H3 Inc., Keith Chutjian, states, "The developments of the past few weeks signify H3's mission to promote a unique, expanding suite of products and services through a campaign that is dedicated to community consciousness and growth."

In conjunction with H3's recent partnership with the HHGL, the BG7 will "energize" all celebrity tournaments and championship games in their second season including the "Hard Rock Tourney" on BET and Kenny Smith's "Celebrity B-Ball" on TNT. This just in, H3TV and BG7 have just been added to the Jamie Foxx "Unpredictable Tour After Party" Friday Feb 16th with a performance by smash-single hip-hop artist "Rich Boy." That's 3 events in one day to date. With over a week left to All-Star tip-off, there's no telling where H3 Inc. and its entourage of products and celebrities will appear.

Safe Harbor: Certain information included herein may contain statements that are forward-looking, such as statements relating to plans for future expansion and other business development activities. Such forward-looking information is subject to changes and variations which are not reasonably predictable and which could significantly affect future results.

Contact Information

    H3 Enterprises, Inc.
    Marketing & Business Development
    Kenya Lucas
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