SOURCE: The United States Playing Card Company

September 06, 2007 09:24 ET

Bicycle® Brand Playing Cards Debut 2008 Election Edition Decks

Purchases of Political Party Collection Decks Tracked in Nationwide "Your Deck, Your Vote" Poll

CINCINNATI, OH--(Marketwire - September 6, 2007) - Bicycle®, the leading playing card brand from the United States Playing Card Company (USPC), announced the launch of the Bicycle Election Edition™ collection decks. The three unique decks focus on the major political parties in the 2008 Presidential election. Each Democrat, Independent or Republican deck sold is one vote for that party in a nationwide USPC poll. USPC will begin to track and post results to www.BicycleCards.com in February 2008.

The playing cards include customized card back designs featuring a Donkey for the Democratic Party (blue deck), an Eagle for the Independent Party (purple deck) and an elephant for the Republican Party (red deck). In addition, the court cards are custom drawn to resemble George Washington, Abraham Lincoln and Betsy Ross.

"The election season brings with it the never-ending opinion polls and those infamous red and blue states," said Rob Clendening, Bicycle brand manager. "The Bicycle brand is an iconic piece of American culture and the launch of the election edition playing cards is a fun and interactive initiative to track red and blue decks, instead of states, among a large market of politically interested consumers."

Election Edition playing cards will be sold at grocery, drug and convenience stores in addition to mass market retailers across the country. The collection decks are expected to retail for about $3.00.

About the United States Playing Card Company

The United States Playing Card Company is a global leader in the production and marketing of playing cards and related products. The Bicycle brand has been the world's leading playing card brand for over 120 years, and other well-known USPC brands include KEM®, BEE®, AVIATOR® and HOYLE®. Founded in 1867 as Russell, Morgan and Co., and based in Cincinnati, Ohio, USPC is a wholly owned subsidiary of Jarden Corporation. For more information about The United States Playing Card Company please visit www.usplayingcard.com.

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