SOURCE: Bidtellect

Bidtellect

December 18, 2014 09:00 ET

Bidtellect Continues Explosive Growth, Reports More Than 200% Increase in Engagement Using Its Native Advertising Exchange

The Native Advertising Trailblazer Also Reports a Rise in Daily Auctions, Numerous Hires, and Several New Offices

DELRAY BEACH, FL--(Marketwired - Dec 18, 2014) - Bidtellect, a leading Native Advertising technologies and solutions provider, today announced year-end metrics revealing an astonishing amount of growth for the company since bringing its Native exchange to market in June. Bidtellect credits some of this expansion to its position at the intersection of Native and programmatic. With Business Insider Intelligence1 predicting U.S. programmatic to account for 50 percent of all digital advertising sales by 2018, Bidtellect anticipates its strong growth will continue in 2015 and beyond.

Bidtellect is unique in that all of its technologies are proprietary, developed from the ground up specifically to meet the unique challenges in delivering complete programmatic solutions to advertisers in Native formats, and it offers both a Native demand-side platform (DSP) and Native supply-side platform (SSP). The DSP enables advertisers to access premium Native Ad inventory at scale, on all devices, in the three most popular formats of Native, as defined by the Interactive Advertising Bureau (IAB). The SSP provides publishers access to tens of thousands of demand partners, competing for their inventory in real time. The Native DSP is also unique in its capability to connect programmatically to all existing trading desks and display DSPs, providing complete access to multiple Native formats and tens of thousands of Native supply sources, all on a single platform, specifically built for Native. Bidtellect's proprietary technology powers its exchange, built on open real-time bidding (RTB) standards, which currently facilitates more than 500 million daily auctions.

"Native Advertising and programmatic are highly disruptive forces in digital media, and Bidtellect is at the forefront of that intersection," said Lon Otremba, Chief Executive Officer of Bidtellect. "Native poses some inherent challenges, particularly with programmatically delivering ads natively, and in optimization. Fortunately, our deep experience in building technologies that address these challenges is already bearing fruit. Our current technologies, already proven at substantial scale, paired with what we're developing for 2015, will provide solutions the industry needs, and further position us as leaders in the space."

To bring its solutions to as many advertisers and publishers as possible, Bidtellect is now engaged in active partnerships with more than 25 Native exchanges and Native endemic providers. The company also has more than 300 publishers and 150 advertisers using the exchange, an increase of 200 percent from last year, which has contributed to an impressive 62 percent year-over-year top line revenue growth rate.

Bidtellect made 28 strategic new hires in 2014 to accommodate the demand, bringing the company's total head count to more than 50, with headquarters in Delray Beach, and offices in Los Angeles, New York and San Francisco. In December of this year, Bidtellect brought on Craig Aron, formerly head of Publisher and Business Development for Innovid, as Vice President of Publisher Development and Partnerships. He will work out of the New York office. Other recent noteworthy additions to Bidtellect's roster of industry elite include:

  • Randy Mountz- Regional Vice President, Central Regions
  • Ji Kim - Director of Sales, North East Region
  • Aaron Bubbs - Director of Sales, Los Angeles
  • John Szumowski - Director of Sales, South East Region
  • Lisa Friedman - Director of Sales, New York
  • Chris Tranquellino - Director of Product Management

In 2015, Bidtellect will continue to bring new innovations to the Native Advertising industry, and plans to open offices in Boston, Chicago, Detroit, London and Oslo.

About Bidtellect
Founded in 2011 and led by a group of veteran Internet ad tech pioneers, Bidtellect is a Native advertising technology and solutions company offering advertisers, agencies and media companies technologies, tools, and expertise to help them meet their online advertising and marketing goals. For more information please visit www.bidtellect.com.

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1 Per 'THE PROGRAMMATIC ADVERTISING REPORT: Real-Time Bidding Is Taking Over the Digital Ad Market'. Published by Business Insider, November 28, 2014.

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