SOURCE: JumpTV Inc.

June 10, 2008 02:00 ET

Big 12 Conference Strikes Strategic Alliance With JumpTV

JumpTV to Provide Big12sports.com With Video-Centric "Fan Management" Web Platform Including Web Hosting, Live and On-Demand Video Streaming and E-Commerce

TORONTO--(Marketwire - June 10, 2008) - The Big 12 Conference and JumpTV (TSX: JTV) (AIM: JTV), a leading broadcaster of live and on-demand sports video over the Internet, today announced JumpTV will develop and host a completely redesigned video-centric web platform to support the Big 12 Conference's online destination: www.big12sports.com. The Big 12 Conference encompasses seven states, over 45 million people and more than 18 million television households within its geographic footprint.

The Big 12 Conference is yet another BCS partner of JumpTV and joins 15 other conferences including the Big East Conference, the Mid-American Conference and the Western Athletic Conference.

JumpTV will provide the Big 12 Conference with its unique One Fan Profile end-to-end customer relationship management (CRM) solution which includes a robust set of web tools, full site monetization through a skilled team of marketers and well established distribution partnerships, as well as across-the-board marketing and client support. JumpTV will also host a new web backend and user interface for the Big 12 Conference. The new big12sports.com website will feature a broadband video channel for live and on-demand programming as well as e-commerce solutions such as auctions and the official Big 12 Online store, all supported by JumpTV.

"JumpTV allows the Big 12 Conference to expand its reach beyond our traditional television broadcast partnerships to fans online and provide a unique sports viewing experience," said Tim Allen, Senior Associate Commissioner of the Big 12 Conference. "JumpTV will enable us to deliver an incredibly immersive online experience which includes television-quality event streaming along with the user interactivity the Web can provide."

The JumpTV One Fan Profile CRM solution for Big12sports.com includes:

--  Customized web publishing platform
--  Broadband video channel
--  E-commerce solution including merchandizing, auctions and mobile
--  Distribution of Big 12 content across the web as well as mobile and
    IPTV devices
--  Community/social networking capabilities
--  E-marketing consultation and creative assistance
--  Corporate training and live, 24/7 support from JumpTV professionals
    

JumpTV's One Fan Profile solution is an integrated solution that will enable the Big12 to track its users' activities, behavior and interests to optimize the end-user experience and the commercial opportunity to Big 12 Conference.

"With the beginning of the collegiate sports season just 12 weeks away this partnership represents an incredible opportunity for JumpTV to deliver fans of the Big 12 Conference a better and richer online experience," said Nada Usina, President of JumpTV. "We have a robust tool set that empowers partners like the Big 12 to gain a deep understanding of their fans so they can effectively market to them in the digital space. With our advanced video capabilities we believe the Big 12 channel will be the one to watch."

The new site is slated to launch at www.big12sports.com in August 2008.

About JumpTV

JumpTV (www.jumptv.com) (TSX: JTV) (AIM: JTV) is a world leading broadcaster of live and on-demand sports video over the Internet. Each year JumpTV streams more than 10,000 hours of premium live and exclusive coverage of college (NCAA), professional and Hispanic sporting events to millions of fans globally. JumpTV also delivers a broad set of internet services to its partners including web hosting, live event video streaming, online ticket management and e-commerce.

JumpTV gives fans a lifeline to their favorite sports content when, where and how they want it, wherever they are in the world.

About The Big12

The Big 12 Conference is made up of 12 institutions that have shared many traditional rivalries throughout their histories. Member schools include -- Baylor University, University of Colorado, Iowa State University, University of Kansas, Kansas State University, University of Missouri, University of Nebraska, University of Oklahoma, Oklahoma State University, University of Texas, Texas A&M University and Texas Tech University. The institutions created a league that encompasses seven states, over 45 million people and more than 18 million television households within its geographic footprint. The conference conducts championships for 20 of its 21 sports.

Contact Information

  • Press Contacts:

    JUMPTV
    Jennifer Barron
    JumpTV
    Phone: 647-426-1243
    Email: Email Contact

    Marc Georges
    Ricochet PR
    Phone: 212-679-3300 x125
    Email: Email Contact

    JumpTV IR
    G. Scott Paterson
    Executive Chairman
    Email: Email Contact

    BIG 12 CONFERENCE
    Rob Carolla
    Director of Communications
    Phone: 469-524-1011
    Email: Email Contact