SOURCE: Big Apple Worldwide, Inc.

July 10, 2008 08:31 ET

Big Apple Wallcovering Aggressively Pursuing Licensing Opportunities

NEW YORK, NY--(Marketwire - July 10, 2008) - Big Apple Worldwide, Inc. (PINKSHEETS: BPWI) is pleased to announce that its wholly owned subsidiary, Big Apple Wallcovering, Inc., is pursing licensing opportunities in numerous categories for its wallcovering products. In addition to its recently added Marvel Comic Heroes collection, which includes the Hulk and Iron Man, Big Apple is pursuing opportunities to capitalize on the lucrative licensing market for popular icons in television, toys, art and film on its "No More Books®" kiosks and Web site.

The Company recently attended the LEGO Summit at the LEGO Headquarters in Denmark to discuss marketing plans for Big Apple's LEGO Playable Wallcoverings™ for this year and 2009. Big Apple and LEGO combined efforts to produce the LEGO wallcoverings, which are designed for kids, and have movable parts. LEGO Playable Wallcoverings™ is an exclusive license to Big Apple Worldwide, Inc. The products are being marketed to commercial users, retail wallcovering stores, home improvement centers and other chain stores throughout North America.

Big Apple received an outstanding initial reception to the LEGO products at the recent licensing show in New York, and as a result is in discussions with other licensors to create new wallcoverings for diverse markets.

"In response to the tremendous reaction we've received following the announcements of our LEGO and Marvel products, we've greatly increased our efforts to seek licensing opportunities for a wider audience," stated Neal Jablon, CEO and President of Big Apple Worldwide, Inc.

About Big Apple Worldwide, Inc.:

Big Apple Worldwide, Inc. (www.bigappleworldwide.com) is a holding company focused on serving the hospitality, leisure and retail market. Big Apple Wallcovering, Inc. (www.bigapplewallcovering.com) is a wholly owned subsidiary of Big Apple Worldwide and has inspired the Architecture and Design community with cutting-edge design and the manufacturing of architectural wallcovering and fabrics for hospitality, private offices and commercial interiors. Big Apple Wallcovering now enters the retail industry, placing its "No More Books®" kiosks into major retailers across the country. Big Apple Worldwide, Inc.'s subsidiary, Elabrient Surfaces (www.elabrient.com), is a commercial interior design development and manufacturing company specializing in commercial wallcovering. Big Apple Travel, Inc. (www.bigappletravel.com), a wholly owned subsidiary of Big Apple Worldwide, Inc., is a full-service travel agency and features a next generation travel salon in Orlando, Florida.

Safe Harbor Act: This release includes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involves risks and uncertainties including, but not limited to, the impact of competitive products, the ability to meet customer demand, the ability to manage growth, acquisitions of technology, equipment, or human resources, the effect of economic business conditions, and the ability to attract and retain skilled personnel. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.

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