SOURCE: Big Apple Worldwide, Inc.

June 10, 2008 08:31 ET

Big Apple Wallcovering to Display the New LEGO Playable Wallcoverings™ at New York Licensing Expo

Company Initiated LEGO Deal at 2007 Event

NEW YORK, NY--(Marketwire - June 10, 2008) - Big Apple Worldwide, Inc. (PINKSHEETS: BPWI) is pleased to announce that its wholly owned subsidiary, Big Apple Wallcovering, Inc., will initiate licensing opportunities at the Licensing International Expo 2008 from June 10 - 12 at the Jacob Javits Convention Center in New York, NY. It is a must-attend event for product manufacturers, brand-owners and retailers to meet and examine trends that will propel products to the commercial and retail markets in the coming year. Big Apple Wallcovering will display its LEGO Playable Wallcoverings™ designs and its "No More Books®" kiosk software at the LEGO Booth #1043.

The Licensing Expo is in its 28th year and connects approximately 600 exhibitors, brand-owners and 25,000 industry professionals covering all product categories. Big Apple will present its trademarked "No More Books®" name to the retail and décor industries and consider brands for wallcoverings and fabrics.

"This is an opportunity for business expansion and we will consider the potential profit margins for numerous sources of licensing. With current films, books and artists, there are many opportunities we would like to explore," stated Neal Jablon, President of Big Apple Worldwide, Inc.

The Company initiated its LEGO licensing agreement at last year's Licensing Expo and will consider other such agreements through qualified leads and merchandising programs. Licensing agreements create an array of revenue sources for wallcovering manufacturers, and Big Apple will release its LEGO Playable Wallcoverings™ later this year.

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Big Apple Worldwide, Inc. ( is a holding company focused on serving the hospitality, leisure and retail market. Big Apple Wallcovering, Inc. ( is a wholly owned subsidiary of Big Apple Worldwide and has inspired the Architecture and Design community with cutting-edge design and the manufacturing of architectural wallcovering and fabrics for hospitality, private offices and commercial interiors. Big Apple Wallcovering now enters the retail industry, placing its "No More Books®" kiosks into major retailers across the country. Big Apple Worldwide, Inc.'s subsidiary, Elabrient Surfaces (, is a commercial interior design development and manufacturing company specializing in commercial wallcovering. Big Apple Travel, Inc. (, a wholly owned subsidiary of Big Apple Worldwide, Inc., is a full-service travel agency and features a next-generation travel salon in Orlando, Florida.

Safe Harbor Act: This release includes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involves risks and uncertainties including, but not limited to, the impact of competitive products, the ability to meet customer demand, the ability to manage growth, acquisitions of technology, equipment, or human resources, the effect of economic business conditions, and the ability to attract and retain skilled personnel. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.

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