SOURCE: Big Apple Worldwide, Inc.

January 23, 2007 08:30 ET

Big Apple Wallcoverings Introduces "No More Books"™ Kiosks to Retail Locations Throughout U.S.

NEW YORK, NY -- (MARKET WIRE) -- January 23, 2007 -- Big Apple Worldwide, Inc. (PINKSHEETS: BPWW) is pleased to announce that their wholly owned subsidiary, Big Apple Wallcovering, Inc., is introducing their proprietary "No More Books"™ kiosks in retail locations throughout the United States. The stand-alone kiosks allow buyers to purchase products more easily and in less time, while offering retailers the opportunity to offer wallcovering products with reduced space requirements.

According to a 2004 Kiosk Industry Sector Report, office supply retailer Staples realized a 6% to 8% increase in sales after adding kiosks to their stores. The net benefit was $40 million per year on a $10 million investment. Retailers with the Big Apple Wallcovering kiosks will require no initial investment and will only take up four square feet of space.

"This is a win-win situation for retailers, consumers, and Big Apple Wallcovering. Consumers will now have access to one-stop shopping for home design products because they will be able to browse and purchase wallcoverings that match the rest of their decorating choices," stated Neal Jablon, President of Big Apple Worldwide, Inc.

The kiosks feature video instruction, freeing store employees to focus on other areas and products in their retail location. The orders or sample requests are placed immediately and electronically with Big Apple Wallcovering, which will process the orders, drop ship samples and follow up with the customer.

About Big Apple Worldwide, Inc.:

Big Apple Worldwide, Inc. (www.bigappleworldwide.com) is a holding company focused on serving the hospitality and leisure market. Big Apple Wallcovering, Inc. (www.bigapplewallcovering.com) is a wholly owned subsidiary of Big Apple Worldwide and has inspired the Architecture and Design community with cutting-edge design and the manufacturing of architectural wallcovering and fabrics for hospitality, private offices and commercial interiors. Wholly owned subsidiary Elabrient Surfaces (www.elabrientsurfaces.com) is a commercial interior design development and manufacturing company specializing in commercial wallcovering. Big Apple Travel, Inc. (www.bigappletravel.com), a wholly owned subsidiary of Big Apple Worldwide, Inc., is a full service travel agency and features a next generation travel salon in Orlando, Florida.

Safe Harbor Act: This release includes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involves risks and uncertainties including, but not limited to, the impact of competitive products, the ability to meet customer demand, the ability to manage growth, acquisitions of technology, equipment, or human resources, the effect of economic business conditions, and the ability to attract and retain skilled personnel. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.

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