SOURCE: Big Apple Worldwide, Inc.

May 06, 2008 08:31 ET

Big Apple Worldwide CEO Interviewed in Foremost Trade Publication

Paint & Decorating Retailer Magazine Story Examines Resurgence of Wallcovering in Media

NEW YORK, NY--(Marketwire - May 6, 2008) - Big Apple Worldwide, Inc. (PINKSHEETS: BPWI) is pleased to announce that its CEO and President, Neal Jablon, has been interviewed in the May 2008 issue of Paint & Decorating Retailer in the article, "Wallcovering... Exposed." The piece examines how Extreme Makeover: Home Edition, along with major network news shows and magazines, has featured wallcovering with increasing frequency as an alternative to paint, showcasing the many new wallcovering products that have entered the market.

The article states that many wallcovering manufacturers have experienced increased sales as a result of the recent positive exposure, while most companies have become more creative in their products, such as Big Apple Wallcovering with its new line of LEGO Playable Wallcoverings™. The article is accompanied by photos of Big Apple's LEGO Playable Wallcoverings™ and its "No More Books®" kiosk, which is also described in the story as an industry-changing technology.

In the article, Neal Jablon, CEO and President of Big Apple Worldwide, Inc., states: "Use of wallcovering as a style statement is growing, and there seems to be an interest from the public to spend more [money] on decorating... Our goal is to be different and to create excitement. In all of the above, we believe we have achieved our purpose."

About Paint & Decorating Retailer magazine:

Paint & Decorating Retailer magazine is a monthly trade magazine dedicated to the informational needs of paint and decorating store owners, managers and employees. The magazine reaches more than 26,000 readers. To obtain a copy of the article, call (866) THE APPL(E).

About Big Apple Worldwide, Inc.:

Big Apple Worldwide, Inc. ( is a holding company focused on serving the hospitality, leisure and retail market. Big Apple Wallcovering, Inc. ( is a wholly owned subsidiary of Big Apple Worldwide and has inspired the Architecture and Design community with cutting-edge design and the manufacturing of architectural wallcovering and fabrics for hospitality, private offices and commercial interiors. Big Apple Wallcovering now enters the retail industry, placing its "No More Books®" kiosks into major retailers across the country. Big Apple Worldwide, Inc.'s subsidiary, Elabrient Surfaces (, is a commercial interior design development and manufacturing company specializing in commercial wallcovering. Big Apple Travel, Inc. (, a wholly owned subsidiary of Big Apple Worldwide, Inc., is a full-service travel agency and features a next generation travel salon in Orlando, Florida.

Safe Harbor Act: This release includes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involves risks and uncertainties including, but not limited to, the impact of competitive products, the ability to meet customer demand, the ability to manage growth, acquisitions of technology, equipment, or human resources, the effect of economic business conditions, and the ability to attract and retain skilled personnel. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.

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