SOURCE: Big Apple Worldwide, Inc.

March 21, 2007 08:00 ET

Big Apple Worldwide Completes Second Phase of Helmsley Park Lane Hotel Project

NEW YORK, NY -- (MARKET WIRE) -- March 21, 2007 -- Big Apple Worldwide, Inc. (PINKSHEETS: BPWW) is pleased to announce that their wholly owned subsidiary, Big Apple Wallcovering, Inc., has completed the latest phase of the Helmsley Park Lane hotel project. The project includes the renovation of the hotel's historic lobby, the Mezzanine, and the staircase leading to the Mezzanine.

Big Apple Wallcovering recreated the original Damask pattern on the walls of the Hotel's grand lobby, using a custom-made print to match the original design. The project also includes custom digitally created murals for the Hotel's employee cafeteria.

The Helmsley Park Lane is a luxury 46-story hotel with a panoramic view of Central Park and the New York skyline. Located on Central Park in the midtown business district, the hotel is just steps from Fifth Avenue shopping, Broadway theaters, Museum Mile, Radio City, and Lincoln Center.

"The renovation of the historic lobby takes the hotel back to the look of the grand old European style of its early days as a hub of high society. This has been an ideal opportunity for us to showcase our custom designs," stated Neal Jablon, President of Big Apple Worldwide, Inc.

About Big Apple Worldwide, Inc.:

Big Apple Worldwide, Inc. ( is a holding company focused on serving the hospitality and leisure market. Big Apple Wallcovering, Inc. ( is a wholly owned subsidiary of Big Apple Worldwide and has inspired the Architecture and Design community with cutting-edge design and the manufacturing of architectural wallcovering and fabrics for hospitality, private offices and commercial interiors. Big Apple Worldwide, Inc. also recently purchased Elabrient Surfaces (, which is a commercial interior design development and manufacturing company specializing in commercial wallcovering. Big Apple Travel, Inc. (, a wholly owned subsidiary of Big Apple Worldwide, Inc., is a full-service travel agency and features a next generation travel salon in Orlando, Florida.

Safe Harbor Act: This release includes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involves risks and uncertainties including, but not limited to, the impact of competitive products, the ability to meet customer demand, the ability to manage growth, acquisitions of technology, equipment, or human resources, the effect of economic business conditions, and the ability to attract and retain skilled personnel. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.

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