SOURCE: Big Apple Worldwide, Inc.

July 07, 2008 08:30 ET

Big Apple Worldwide Targets All Retail Segments to License New Kiosk Technology

NEW YORK, NY--(Marketwire - July 7, 2008) - Big Apple Worldwide, Inc. (PINKSHEETS: BPWI) is pleased to announce that the Company's wholly owned subsidiary, Big Apple Wallcovering, has completed and tested the newest version of its proprietary "No More Books®" software for use in e-commerce and retail sales. The new version puts the Company in a position to market the technology to retail outlets to sell all kinds of products through space saving kiosks in retail stores, as well as online venues.

Licenses of the upgraded "No More Books®" technology are being marketed to other home décor manufacturers and resellers, as well as retailers in other industries. The new version has been modified to improve the shopping cart operation, make more products available through an easier and more powerful search engine, and incorporate a whole new look to the shopping experience, including a tutorial video.

The "No More Books®" kiosk program was initially created to eliminate the need for heavy, expensive sample books that wallcovering manufacturers have used for years. Big Apple Wallcovering has placed the kiosks, which take up only four square feet of space, in retail outlets around the U.S., selling wallcoverings from various manufacturers.

"We see this new technology as a potential revenue generator to drive our company forward. With our many contacts in the retail industry, we foresee a wealth of licensing opportunities with 'No More Books®,'" stated Neal Jablon, President of Big Apple Worldwide, Inc.

About Big Apple Worldwide, Inc.:

Big Apple Worldwide, Inc. (www.bigappleworldwide.com) is a holding company focused on serving the hospitality, leisure and retail market. Big Apple Wallcovering, Inc. (www.bigapplewallcovering.com) is a wholly owned subsidiary of Big Apple Worldwide and has inspired the Architecture and Design community with cutting-edge design and the manufacturing of architectural wallcovering and fabrics for hospitality, private offices and commercial interiors. Big Apple Wallcovering now enters the retail industry, placing its "No More Books®" kiosks into major retailers across the country. Big Apple Worldwide, Inc.'s subsidiary, Elabrient Surfaces (www.elabrient.com), is a commercial interior design development and manufacturing company specializing in commercial wallcovering. Big Apple Travel, Inc. (www.bigappletravel.com), a wholly owned subsidiary of Big Apple Worldwide, Inc., is a full-service travel agency and features a next generation travel salon in Orlando, Florida.

Safe Harbor Act: This release includes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involves risks and uncertainties including, but not limited to, the impact of competitive products, the ability to meet customer demand, the ability to manage growth, acquisitions of technology, equipment, or human resources, the effect of economic business conditions, and the ability to attract and retain skilled personnel. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.

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