SOURCE: Big Apple Worldwide, Inc.

July 14, 2008 08:31 ET

Big Apple Worldwide's Technological Advantage Over Billion Dollar Wallcovering Industry Discussed in Online Interview

NEW YORK, NY--(Marketwire - July 14, 2008) - Big Apple Worldwide, Inc. (PINKSHEETS: BPWI) is pleased to announce that its CEO, Neal Jablon, discussed the Company's recent milestones and strategy for success in an online interview on CEOcast.com. He explained that wallcovering in the U.S. represents approximately a billion dollar market, which Big Apple and its subsidiaries are targeting with a technological advantage over their competition.

Big Apple Wallcovering's prime advantage is its "No More Books®" technology, both online and in retail store kiosks. The Company is currently installing the space saving kiosks in major retail outlets throughout the U.S., becoming the sole source for wallcovering orders in each store.

Mr. Jablon stated in his interview that he expects the wallcovering market to continue to grow, especially because their thrust into the marketplace is a new technology where they have eliminated sample books. The "No More Books®" program will allow customers to easily find products and immediately see every type of product that they want to buy. In today's busy climate, nobody wants to waste time.

Mr. Jablon also noted that "'No More Books®' will benefit the industry economically, saving costs of producing the sample books and helping the environment without the need to dispose of them.

"This technology will save the industry around $500 million a year on useless sample books that are now outdated. We're using 21st Century technology to increase our Company's exposure, which we also expect will increase sales in the total marketplace," stated Neal Jablon, CEO and President of Big Apple Worldwide, Inc.

CEOcast's programming is distributed to millions of on-line investors at over 700 financial Web sites and more than 20,000 portfolio managers, buy-side analysts and traders at more than 3,300 North American institutions.

To listen to the interview, visit the following link: http://ceocast.com/(031h11ivqodttu2tf1wrmn45)/index.aspx.

About Big Apple Worldwide, Inc.:

Big Apple Worldwide, Inc. (www.bigappleworldwide.com) is a holding company focused on serving the hospitality, leisure and retail market. Big Apple Wallcovering, Inc. (www.bigapplewallcovering.com) is a wholly owned subsidiary of Big Apple Worldwide and has inspired the Architecture and Design community with cutting-edge design and the manufacturing of architectural wallcovering and fabrics for hospitality, private offices and commercial interiors. Big Apple Wallcovering now enters the retail industry, placing its "No More Books®" kiosks into major retailers across the country. Big Apple Worldwide, Inc.'s subsidiary, Elabrient Surfaces (www.elabrient.com), is a commercial interior design development and manufacturing company specializing in commercial wallcovering. Big Apple Travel, Inc. (www.bigappletravel.com), a wholly owned subsidiary of Big Apple Worldwide, Inc., is a full-service travel agency and features a next-generation travel salon in Orlando, Florida.

Safe Harbor Act: This release includes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involves risks and uncertainties including, but not limited to, the impact of competitive products, the ability to meet customer demand, the ability to manage growth, acquisitions of technology, equipment, or human resources, the effect of economic business conditions, and the ability to attract and retain skilled personnel. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.

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