SOURCE: Big Apple Worldwide, Inc.

April 05, 2007 08:30 ET

Big Apple Worldwide's Wholly Owned Subsidiary, Big Apple Travel, Expanding Presence in Metropolitan Areas

NEW YORK, NY -- (MARKET WIRE) -- April 5, 2007 -- Big Apple Worldwide, Inc. (PINKSHEETS: BPWW) is pleased to announce that their wholly owned subsidiary, Big Apple Travel, has enlisted travel sales representatives in Michigan and Colorado. They are located in Macomb, Michigan and Broomfield, Colorado, and will target the greater Detroit and Denver areas.

These are the first Big Apple Travel agents working outside of their Central Florida headquarters. The new agents were placed as a result of leads generated from past trade shows and advertisements, and the Company plans to focus their strategy on increasing Leisure Travel revenues across the United States.

"We have been rapidly expanding our presence across the country through our website, shows and print marketing. The new agents will allow us to build the Big Apple Travel brand name in these major metropolitan areas. In the next twelve months we will continue to expand based on the revenue potential in several new metropolitan areas," stated Peggy Kimball, President of Big Apple Travel, Inc.

"We are very excited about our new presence in these areas. The timing is right for expanding Big Apple Travel into the Detroit and Denver Metropolitan areas. We are confident that their presence will be an excellent source for both marketing and sales," stated Neal Jablon, President of Big Apple Worldwide, Inc.

About Big Apple Worldwide, Inc.:

Big Apple Worldwide, Inc. ( is a holding company focused on serving the hospitality and leisure market. Big Apple Wallcovering, Inc. ( is a wholly owned subsidiary of Big Apple Worldwide and has inspired the Architecture and Design community with cutting-edge design and the manufacturing of architectural wallcovering and fabrics for hospitality, private offices and commercial interiors. Big Apple Worldwide, Inc. also recently purchased Elabrient Surfaces (, which is a commercial interior design development and manufacturing company specializing in commercial wallcovering. Big Apple Travel, Inc. (, a wholly owned subsidiary of Big Apple Worldwide, Inc., is a full-service travel agency and features a next generation travel salon in Orlando, Florida.

Safe Harbor Act: This release includes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involves risks and uncertainties including, but not limited to, the impact of competitive products, the ability to meet customer demand, the ability to manage growth, acquisitions of technology, equipment, or human resources, the effect of economic business conditions, and the ability to attract and retain skilled personnel. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.

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