SOURCE: Big Boots Inc.

Big Boots Inc.

February 24, 2016 13:07 ET

Big Boots, the First Studio Dedicated to Engagement Platforms, Founded by Former Relativity Execs

Roger Mincheff, Who Launched Digital Studios at Fox and Relativity Media, Will Lead a Next Generation Studio and Media Incubator

BEVERLY HILLS, CA--(Marketwired - February 24, 2016) - The founding of Big Boots Inc., was announced today by Roger Mincheff, President and Chief Content Officer and Anthony Kaan, GM and Head of Content Programming. The company becomes the first studio dedicated to engagement platforms -- creating digital entertainment and social media experiences that drive mass audience interaction.

"Big Boots understands that celebrity, media and advertising brands are in the midst of a historic paradigm shift in how they communicate and conduct their business," Roger Mincheff said. "We develop engagement platforms to drive brand awareness, build businesses and create long-term equity." The studio is the first of its kind, and works with top-tier talent, media and entertainment companies, and iconic brands to build platforms that activate and engage audiences.

Mincheff previously launched Fox Digital Studio and Relativity Digital Studios, and was President of Myspace Entertainment after engineering its sale to Specific Media and Justin Timberlake. A veteran producer, he has greenlit digital, TV and film properties including The Covenant (2006), Vin Diesel's The Ropes (2011) and RDS's first digital feature film, Bob Thunder Internet Assassin (2015). Mincheff has a strong track record for marrying brands and content, including Taco Bell and Let's Big Happy (2012), Kia and Wolfpack of Reseda (2012), and relaunching Myspace's historic "Secret Shows" franchise with Trojan

"Audience behavior has changed radically -- how and where people consume their content is changing at this very moment in ways that will have ripple effects for years to come," Anthony Kaan said. "We understand this, and build for it." 

Kaan -- who also launched Relativity Digital Studios as a VP of Original Content -- lead development, production, and distribution of RDS's first slate of original programming (short form, long form, and digital feature film properties). He oversaw a $5MM branded content production and integration budget for Relativity brand clients Evian and Badoit. Kaan was previously a branded entertainment executive at Edelman, and represented some of the world's most iconic brands including Coca-Cola and Hasbro at CAA.

Big Boots will kick off with several major IP acquisitions within this quarter.

About Big Boots
Big Boots is a studio dedicated to incubating, building, and launching engagement platforms. The studio works with top-tier talent, media and entertainment companies, and iconic brands to build businesses that harness engagement to drive brand awareness and increase long-term equity. Over the next 36 months, Big Boots has premium engagement platform launching with major media partners across sports, gaming, and music. General inquiries: 424-389-0004. Email:

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