Big Brains Are Sexy, Says New Study by EarnMyDegree.com
New Study, "Knowledge is Prowess," Discovers That Attraction Is All About Intellect
| Source: EarnMyDegree.com
SEATTLE, WA--(Marketwire - October 21, 2009) - Forget extra makeup, high heels, and extra
hours at the gym -- true sexiness lies in an abundance of IQ points. Eight
in ten (80%) Americans admit they find smarter people more attractive,
according to a new study commissioned by EarnMyDegree.com
(http://www.earnmydegree.com), a web resource of EducationDynamics.
The study, "Knowledge is Prowess," was fielded in September by Kelton
Research and garnered 1,000 responses by Americans. Interestingly, the
younger Americans are, the sharper they want their mate to be. Eight-three
percent of those between the ages of 18 to 44 years old indicated that they
tend to find their potential mates or significant other sexier when they
are smarter, compared to 77 percent of those ages 45 plus. And, a slight
difference in opinion comes with 81 percent of women agreeing with the
statement versus 79 percent of men.
"Despite common myths about brawn over brains, this study confirms the
opposite," said Terrence Thomas, with EarnMyDegree.com. "And it
demonstrates that education has its perks."
The people of New York agree. EarnMyDegree.com took to the streets of New
York to ask people their thoughts on whether it matters to have a beautiful
brain and most people said their attraction level diminishes if beauty
isn't backed up by brains. Even the Naked Cowboy, a New York City icon,
agreed with the research, saying a college degree is sexy. All of the
interviews, including the Naked Cowboy's comments, can be found at
http://www.youtube.com/watch?v=dwp614r-IhE or on http://www.EarnMyDegree.com.
About EarnMyDegree.com
EarnMyDegree.com, part of the
Prospecting Services Division of EducationDynamics, is a network of leading
websites that connect prospective students with colleges, universities and
online learning programs. Established in 2003, EarnMyDegree.com serves as a one-stop
directory for undergraduate and advanced degrees, as well as professional
certificates in a variety of fields from business to healthcare to
technology. EarnMyDegree.com's team
of marketing experts, designers and copywriters have a proven track record
for optimizing marketing campaign results to increase qualified leads. More
than 3 million students have been connected to the online education
programs of their choice through EarnMyDegree.com. To learn more, visit
http://www.EarnMyDegree.com.
About EducationDynamics
EducationDynamics, a portfolio company of Halyard Capital, is higher
education's leading marketing services company dedicated to helping
institutions find, enroll and retain students. Its content-rich and highly
visible education websites, including EarnMyDegree.com, eLearners.com, GradSchools.com, StudyAbroad.com, and its more than 50
special interest microsites, make EducationDynamics the premier provider of
qualified prospective students for colleges and universities. In addition,
the company offers a full suite of Web-delivered services proven to drive
enrollment growth and reduce student attrition. Through its Market Research
and Advisory Services division, the company brings a decade of proprietary
research, unparalleled market and student intelligence, and best practice
insights to its clients. For more information, visit
http://www.educationdynamics.com.
Survey Methodology
The EarnMyDegree.com Survey was conducted by Kelton Research among 1,000
nationally representative Americans ages 18 and over between September 22nd
and September 29th, 2009, using an email invitation and an online survey.
Quotas are set to ensure reliable and accurate representation of the entire
U.S. population ages 18 and over.
Results of any sample are subject to sampling variation. The magnitude of
the variation is measurable and is affected by the number of interviews and
the level of the percentages expressing the results.
In this particular study, the chances are 95 in 100 that a survey result
does not vary, plus or minus, by more than 3.1 percentage points from the
result that would be obtained if interviews had been conducted with all
persons in the universe represented by the sample.