SOURCE: Digital World Expo

July 26, 2011 06:00 ET

Big Brand CMO to Deliver Future Insights Keynote at Premiere Digital World Expo in Las Vegas

Bill Pearce of Del Monte Foods, Taco Bell Will Divulge Future Perspectives on Digital Media

LAS VEGAS, NV--(Marketwire - Jul 26, 2011) - Digital World Expo announced today that Bill Pearce, former chief marketing officer of Del Monte Foods, Taco Bell and Proctor and Gamble, will be included in keynote presentations for professional media attendees.

As a Cornell University graduate, Pearce assimilated his work within interactive media in the early years, witnessing pinnacle events such as the dot-com bubble and the emergence of social media. His experience with such brands as P&G, Taco Bell and Del Monte Foods has provided him with the platform to apply insights and research in digital media in practical ways to satisfy companies' advertising objectives.

"Today's marketing professional has an undying need for education around the growth of media channels influenced by technology," said Pearce. "I'm looking forward to helping them meet that need through discussions around what's now and what's next for all of us."

"After speaking with Bill on a call during our screening process, it didn't take long to realize, through his years of experience, that he has some very compelling perspectives about the next 10 to 20 years," said Shawn Rorick, Digital World Expo founder. "He's one of those professionals you can talk to and get even more excited about what's around the corner in digital media advancement and evolution. I can't wait to hear his story and futuristic expectations."

Digital World Expo is a new media conference connecting the nation's top digital marketers. Keynotes will emphasize the future of digital media and their own expectations on how it will impact both consumers and media professionals. The conference will feature experts on all forms of cutting-edge communication tools with over 30 interactive media classes and an exhibit hall for professionals seeking new channels to reach consumers.

For more information about the upcoming event, classes, speakers and registration visit www.digitalworldexpo.com.