September 22, 2011 02:00 ET

Big Brother Bedroom Promises Lap of Luxury With Time4Sleep's Celebrity Round Bed

HUDDERSFIELD, UNITED KINGDOM--(Marketwire - Sept. 22, 2011) - The Big Brother house has seen some shocking, controversial and simply unmissable exploits since it first opened its doors in 2000. Of all the rooms in the famed complex, there's one which stands out: the bedroom. This year, Time4Sleep will be at the front and centre of the action as it supplies the housemates with a bed that will truly leave them in the lap of luxury.

But in a house where you're monitored 24/7, a good night's sleep can be a fantasy, making the place you rest your head even more important. So will the promise of the exquisite Celebrity Round Bed bring heavenly harmony or devilish disputes?

When the doors closed on the Big Brother house last September, reality TV fans sighed as they waved goodbye. No more late night arguments, risqué dares, mismatched romance and surreptitious snuggling. Luckily, Channel 5 has resurrected it for a new generation. The station's director of programmes Jeff Ford promised "energy, optimism and vibrancy" for the new series. And where to start? In the house, of course.

This year's Big Brother house is the largest ever, with no expense spared. The specially-produced Celebrity Round Bed from Time4Sleep – without its standard headboard to create space for the cameras – is a pièce de résistance. It was put into place for Friday's live launch, when Baywatch beauty Pamela Anderson welcomed 14 unknowns into the hallowed house.

What will become of the statement 2m-wide, custom-made divan? Will Pamela be expecting admirer Mark to pamper her in true diva style? Will Maisy, Alex or Heaven fight over the mattress as they attempt to be queen bee when Pammy leaves? Or perhaps trainee psychiatrist Aden will offer some post-task therapy in its luxurious surroundings?

Jonathan Warren, Director from Time4Sleep said: "We're thrilled to provide this amazing bed to such an iconic show. Big Brother has captivated viewers for ten years and it's a huge part of our culture.

"This year's housemates are going to be bigger, louder and more daring than ever – and Time4Sleep is proud to have done its bit to make this the best series yet!"

Whatever goes on in the Big Brother bed, anyone can grab its statement style by visiting Time4Sleep (http://www.time4sleep.co.uk/). There are all manner of options available to make sure that you get a good night's sleep – even if the housemates don't.

Further Information on time4sleep:

In our latest collection we have included timeless classics, alongside striking new contemporary designs. From loft living to country living we have something for everyone. Many models are exclusive to Time4sleep and we have used many years of experience to source directly from factories around the world. This enables us to cut out the middle man and pass on savings of up to 40% on normal high street prices. At Time4sleep we believe that a good night's sleep shouldn't cost the earth.

Our mattress collection has been sourced from leading UK manufactures. Discover the latest revolution in sleep with our new visco elastic memory foam collection; a truly luxurious range that will ensure you have your best night's sleep every night.

Relax and enjoy the convenience of shopping direct. Should you require any help every member of our team is enthusiastic and will be more than happy to help you every step of the way in choosing your dream bed. Trust us we know our beds.

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