Big Brothers Big Sisters of Canada

Big Brothers Big Sisters of Canada
Roots Canada

Roots Canada

September 06, 2012 09:00 ET

Big Brothers and Big Sisters of Canada Partners With Roots Canada to Sell Lemonade to Raise Funds for Youth Across the Country

TORONTO, ONTARIO--(Marketwire - Sept. 6, 2012) -


Big Brothers and Big Sisters of Canada and Roots Canada along with the support of Minute Maid are selling lemonade on September 8th, 2012 to raise funds to help young people reach their full potential through mentoring. In addition to selling lemonade, customers of Roots Canada will be encouraged to donate to Big Brothers Big Sisters to help the organization match youth with volunteer mentors.

"We are thrilled to partner with Roots and Minute Maid to raise much needed funds to match more children with volunteer mentors," said Bruce MacDonald, President and CEO of Big Brothers Big Sisters of Canada. "Our research shows that youth who have a mentor are less likely to bully or be bullied and more likely to stay in school. We have thousands of children on waiting lists across the country, with the school year beginning, this event comes at a good time."

The fundraising efforts are being held in all Roots locations across the country but the lemonade stands will be located in flagship stores in Vancouver, Calgary, Edmonton, Winnipeg, Toronto, Montreal and Halifax.

"This is our first fundraising effort with Big Brothers Big Sisters," said Roots co-founder Michael Budman, "and we are very thrilled to create awareness about the importance of mentoring as well as raise funds to support the movement across the country.

"We'd love to see more Canadian retailers follow Roots example and get involved," said MacDonald. "And we look forward to a long-standing relationship with Roots in years to come."

WHAT: Big Brothers Big Sisters of Canada and Roots Lemonade fundraiser
WHEN: Saturday September 8th 2012
12:00 p.m. - 4:00 p.m.
WHERE: Toronto
Roots, Bloor Street, 100 Bloor Street West, Toronto, ON, M5S 3L3
(416) 323-3289
12:00 p.m. - 4:00 p.m.
Roots, 1001 Robson St., Vancouver, BC, V6E 1A9
(604) 683-4305
2:00 p.m. - 6:00 p.m.
Roots, Centre-ville, 1025 Rue Ste Catherine Ouest, Montreal, QC, H3B 1H1
(514) 845-7995
12:00 p.m. - 4:00 p.m.
Roots, Spring Garden, 5640 Spring Garden Road, Unit 2-15, Halifax, NS, B3J 3M7
(902) 492-4415
12:00 p.m. - 4:00 p.m.
Roots, Polo Park Shopping Centre, 1485 Portage Avenue, Unit 254, Winnipeg, MB, R3G 0W5
(204) 774-0625
12:00 p.m. - 4:00 p.m.
Roots, West Edmonton Mall, 8882-170th Street, Unit 2544, Edmonton, AB, T5T 4M2
(780) 444-2286
12:00 p.m. - 4:00 p.m.
Roots, 399 17th Avenue SW, Calgary, AB, T2S 0A5
(403) 209-4037
12:00 p.m. - 4:00 p.m.

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