SOURCE: Big Dog Holdings, Inc.

September 12, 2005 18:56 ET

Big Dog Holdings, Inc. to Provide More Than 100,000 Garments to the Hurricane Relief Effort

Santa Barbara Based Company Lends a Helping Paw to Katrina's Victims

SANTA BARBARA, CA -- (MARKET WIRE) -- September 12, 2005 -- Big Dog Holdings, Inc. (NASDAQ: BDOG) (www.bigdogs.com, www.thewalkingcompany.com) and its subsidiaries, Big Dog Sportswear and The Walking Company, today announced the launch of Operation Rescue Dog, a comprehensive donation program to aid those affected by Hurricane Katrina with much needed clothing, shoes, supplies and funds and support the pet rescue efforts of groups in the areas impacted. The campaign will include a company-wide donation drive, product donations and T-shirt sale donations in an effort to lend a helping paw to those in need.

"The hurricane and its subsequent damage and effect is likely the most significant disaster to ever strike our country and our hearts go out to all those affected," said Andrew Feshbach, CEO of Big Dog Holdings, Inc. "After watching these horrific events unfold on television and in the news, we were inspired to come together to help those suffering unimaginably. Through Operation Rescue Dog and the Big Dog Foundation, we will provide hundreds of thousands of dollars in product and cash to the relief effort."

To provide assistance to those affected by the hurricane, Big Dog Holdings, Inc. we be sending more than 100,000 garments and a large quantity of shoes to aid Katrina's victims. In addition, employees have rallied behind the relief effort by passing the hat to collect cash donations for the Red Cross and several animal welfare groups assisting with pet rescues in the areas affected. The company will also be producing approximately 20,000 T-shirts to sell in both Big Dog Sportswear and The Walking Company chains and through the Internet. All the profits from the sale of these shirts will be contributed directly to the Red Cross relief effort.

Both divisions, Big Dogs and The Walking Company, have retails stores in the areas hit by Hurricane Katrina and many of the homes of the employees of these locations were damaged or destroyed. Operation Rescue Dog will also focus on assisting employees with extended benefits, clothing and shoe donations along with job opportunities at other locations.

To support Operation Rescue Dog or receive additional information on Big Dog Holdings, Inc.'s relief efforts please contact Steve Dawson at (805) 963-8727 ext. 1326 or visit www.bigdogs.com.

About Big Dog Holdings, Inc.

Big Dog Holdings, Inc. consists of Big Dogs and The Walking Company. Big Dogs develops, markets and retails a branded, lifestyle collection of unique, high-quality, popular-priced consumer products, including activewear, casual sportswear, accessories and gifts. The BIG DOGS® brand image is one of quality, value and fun. The BIG DOGS® brand is designed to appeal to people of all ages and demographics, particularly baby boomers and their kids, big and tall customers, and pet owners. In addition to its approximately 181 retail stores, Big Dogs markets its products through its catalog, internet and corporate sales accounts. The Walking Company is a leading independent specialty retailer of high quality, technically designed comfort shoes and accessories that features premium brands such as ECCO, Mephisto, Dansko, Birkenstock and Merrell among many others. These products have particular appeal to one of the largest and most rapidly growing demographics in the nation. The Walking Company operates 77 stores in premium malls across the nation.

Contact Information

  • For Further Information:

    Big Dog Holdings, Inc.
    121 Gray Avenue
    Santa Barbara, California 93101
    www.bigdogs.com

    CONTACT:
    Steve Dawson
    (805) 963-8727 ext. 1326