SOURCE: Zumba Fitness

Zumba Fitness

August 15, 2013 10:00 ET

Big Headliners Turn Out for Zumba® Fitness-Concert™ Streaming Live on Billboard.com, August 15th

Sean Paul, Victoria Justice and Claudia Leitte Alongside, Zumba Co-Founder Beto, Lead Choreographed Concert for 8,000+ at Sold Out Annual Zumba® Instructor Convention

MIAMI, FL--(Marketwired - Aug 15, 2013) -  As Zumba Fitness continues to "shake" up the worlds of music and dance, the global multimedia fitness leader and creator of the acclaimed Zumba® fitness-party today announces a 90-minute Fitness-Concert experience featuring triple-threat sensation Victoria Justice, Brazilian superstar Claudia Leitte and International multiplatinum superstar Sean Paul, who are the latest to jump on board the company's innovative music platform. For those who cannot attend, a live stream of the fitness concert will be hosted on Billboard.com -- a top music destination for millions of passionate fans -- allowing Zumba enthusiasts the opportunity to experience it from home on billboard.com/zumbaconcert.

Justice -- the singer-songwriter, actress and dancer who appears on the "Victorious" soundtrack (2011), which debuted at No. 5 on the Billboard 200 albums chart -- is currently on a 41-city "Summer Break" tour, on which she is accompanied by Zumba instructors for her performance of her new hit single "Shake."

"I'm so excited to be part of the upcoming Zumba Fitness concert and perform my new song 'Shake'", said Justice, who recently visited Zumba's headquarters in Miami to work alongside Zumba co-founder Beto to produce a custom dance-fitness routine for "Shake. "It's so cool that Zumba instructors from around the world will be dancing along with us!"

Paul, a Jamaican chart-topping artist who has sold more than 10 million records worldwide -- including three No. 1 singles on the Billboard Hot 100 chart (and eight top 10s) -- has long been a favorite of Zumba instructors who play his music in classes all around the globe.

"I'm very excited to perform for what I'm sure will be an energetic crowd," said Paul. "It's cool that not only will thousands of people be dancing, but also exercising and interacting with my music."

Claudia Leitte, the Brazilian singing icon who has performed before millions at Carnival, currently hosts the Brazilian version of "The Voice and will headline FIFA Fun Fest at the World Cup in 2014, will be performing her hit song "Largadinho" for thousands of Zumba instructors.

Leitte said: "I share the passion, joy and emotion that Zumba instructors evoke all over the world, and tonight is going to be a special night that I can share my music with so many."

The Zumba Fitness-Concert™ is a most unique, interactive dance-party experience complete with high-tech, visual explosions of color in an arena packed with Zumba instructors decked out in vibrant Zumba apparel all dancing in sync to choreography. Billboard.com will live stream the Fitness Concert at 8 PM ET.

Officially launched in 2011, Zumba Fitness' music platform has a library of over 500 original songs -- more than 100 of which have been released commercially, resulting in an excess of 1 million purchased downloads -- enabling artists to leverage the company's global network reaching 14 million people across 185 countries. And in recent years, Zumba has worked with numerous artists from a variety of music genres -- among them Pitbull, Wyclef Jean, Don Omar, Paulina Rubio, Daddy Yankee, Vanilla Ice and Lil Jon -- while also releasing compilation albums of both original and established musicians, two of which have reached platinum status in international markets. For more information about Zumba music and to find a live Zumba class, visit zumba.com.

About Zumba® Fitness
Zumba Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout. Coined "fitness-parties," Zumba® classes blend upbeat world rhythms with easy-to-follow choreography, which provide effective, total-body workouts. Founded in 2001, the company is now the largest branded fitness program in the world -- reporting more than 14 million weekly class participants, in over 140,000 locations, across more than 185 countries. In addition to its original Zumba® program, the company also offers a range of specialty classes, including Zumba Gold® (for active older adults), Zumba® Toning (body-sculpting class that uses maraca-like Toning Sticks), Aqua Zumba® (the ultimate "pool party" workout), Zumba® Kids and Zumba® Kids Jr. (Zumba routines for kids), Zumba Sentao® (chair-based Zumba® class that strengthens, balances and stabilizes the core) and Zumba® in the Circuit (a 30-minute workout that combines signature Zumba® moves with circuit training at timed intervals). The Zumba® fitness lifestyle is rounded out by the company's many consumer product offerings, including DVD sets, music collections, multi-seasonal apparel and footwear, video games, Fitness-Concert™ events and a lifestyle magazine. For more information about Zumba Fitness programs and products, or to find a live class, visit zumba.com and find us on Facebook and Twitter.

A quick note about the ZUMBA® trademark
ZUMBA® was coined by our company and is the brand name used to identify Zumba Fitness, LLC as the source of fun and effective fitness programs that combine easy-to-follow moves with invigorating world rhythms. When referring to our ZUMBA® brand, we ask that you please help us protect the thousands of instructors worldwide who make their careers teaching ZUMBA® classes by following these guidelines:

Please DO:

  • Capitalize the letter "Z" in our "Zumba" trademark or write with all capital letters, "ZUMBA";
  • Use the trademark to describe our services or products, for example "the ZUMBA® fitness program," "Zumba® class," "ZUMBA instructor," "Zumba® moves" etc.
  • Use the ® symbol on the right-hand shoulder of the word Zumba® (especially in headers and titles), and on first mention in paragraphs.

Please DO NOT:

  • Use Zumba as a verb -- for example, do not write: "Once you Zumba, you'll be hooked."
  • Use Zumba as a noun -- for example, do not write: "They were doing Zumba" or "Zumba is great."
  • Change the trademark -- for example, do not write "Zumbamania" or "Zumbarina."

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