Big It Up International

Big It Up International

June 16, 2005 11:27 ET

Big It Up Canadas Hot Hatter Goes Global

Attention: Arts/Entertainment Editor, Lifestyle Editor TORONTO--(CCNMatthews - June 16, 2005) - Big It Up, the hot hatter of Canada's fashion crowd, is now taking its signature style and coolness global with a new web site www.bigitup.com.

The launch of a Canadian Fashion Hat Brand into the global market place is a first for Canadian Hatters and follows a steady growth from one modest boutique 9 years ago at the Humber College bookstore, to 5 company stores in Toronto and a distribution network of over 150 retail stores across North America.

The new website is a reflection of the philosophy of Big it Up's distinctive name: to show respect by giving quality at all levels. The site is set up not only as an e-commerce store but also as a hub for Urban Style with tips on hat care, and breezy commentary and photos of hip celebs sporting Big it Up crowns.

The hit TV Show So Chic recently aired a segment featuring Big It Up's dazzling array of fashionable chapeaux. According to Chris Hyndeman, co-host of So Chic:

It's often accessories that separate a good outfit from a great outfit and hats are really underappreciated as an accessory. It's a shame since they add panache without much expense. The right hat communicates a serious sense of style and self-confidence on any up and coming fashionista.

The website is getting thousands of hits per day from across Canada and the USA and celebrated its first sales on line with orders from Burbank, Louisville, Montreal and Victoria.

For more information visit the Big It Up website at www.bigitup.com or contact Tony Russell at 416 534-9685. Toll Free: 1-888-244-4887
/For further information: Sam Chiaton 1-888-244-4887
Daneion Royse 1-888-244-4887
www.bigitup.com/ IN: ENTERTAINMENT, RETAIL

Contact Information

  • Tony Russel, Media Contact, Big It Up International
    Primary Phone: 416-534-9685
    Toll-Free: 888-244-4887
    E-mail: tonyrussell@bigitup.com