Big Rock Brewery Income Trust

Big Rock Brewery Income Trust


December 08, 2009 16:45 ET

Big Rock Brewery Appoints President

CALGARY, ALBERTA--(Marketwire - Dec. 8, 2009) - Big Rock Brewery Income Trust (TSX:BR.UN) - Ed McNally, Chief Executive Officer and Chairman of the Board, is pleased to announce the appointment of Bill McKenzie as President of Big Rock Brewery Operations Corp. effective January 1, 2010. The decision comes as the brewery enters its 25th year of operations.

McKenzie has been in the Canadian beverage alcohol industry since 1988, and has held various senior leadership roles with Big Rock as well as international beverage organizations Diageo and Molson.

The brewery has experienced significant volume and profit growth since July 2008 when Bill joined Big Rock as Vice President, Sales and Marketing. During his tenure, the brewery successfully launched four new brands, including Big Rock Light Lime Lager.

McKenzie is recognized for his ability to develop strong customer relationships, achieve outstanding sales results and build industry leading sales teams. Big Rock was also named one of Alberta's Top 50 Employers for 2010, an achievement that Bill is most proud of.

"Big Rock has the right people, the right beer and our future remains bright", stated McKenzie. "I'm thrilled with this appointment and grateful to Mr. McNally and the Board of Directors for their trust and confidence," added McKenzie. "Along with the entire management team, I am committed that our employees, shareholders, and customers receive the very best. We will continue to embrace the values and culture that Ed and the McNally family have established over the past twenty-four years."

"The decision has been in the works for some time," said McNally. "However, the Board of Directors opted to keep Bill in his current role, so he could focus his attention on sales growth and cost management, both of which contributed to our positive results."

McNally, who will retain the chairman and CEO positions, has tasked McKenzie with continuing to grow Big Rock's presence in the Canadian market, strengthening its leadership position in the craft brewery segment and maintaining the brewery's strong community relationships. 

About Big Rock Brewery

Big Rock - headquartered in Calgary, Alberta - continues to produce premium, all-natural craft beers. As Canada's leading craft brewer Big Rock Brewery boasts a family of eleven exceptional ales and lagers, Rock Creek dry apple cider as well as an ongoing selection of seasonal beers. Big Rock products are sold in nine provinces and three territories in Canada and, oddly enough, they are also available in Korea.

For more information on Big Rock Brewery visit

Contact Information

  • Big Rock Brewery Ltd.
    Ed McNally
    Chairman of the Board and Chief Executive Officer
    (403) 720-3239
    (403) 236-7523 (FAX)
    Big Rock Brewery Ltd.
    Dwayne Dubois
    Chief Financial Officer
    (403) 720-4465
    (403) 236-7523 (FAX)