Big Rock Brewery Income Trust

Big Rock Brewery Income Trust


November 21, 2007 11:09 ET

Big Rock Brewery: Canada's Premier Music Celebration and Canada's Leading Craft Brewery Are a Natural Pairing

Big Rock announced as the Official Beer Sponsor of the 2008-2011 Juno Awards.

CALGARY, ALBERTA--(Marketwire - Nov. 21, 2007) - Big Rock Brewery Income Trust (TSX:BR.UN): The Canadian Academy of Recording Arts and Sciences (CARAS) and Big Rock Brewery are proud to announce that Big Rock has been named the official beer sponsor of the Juno Awards for the next four years.

This sponsorship opportunity is a natural fit for Big Rock who has a long history of supporting arts communities across Canada; it is also a great way to build on Big Rock's existing relationship with ten Folk Festival organizations across the country.

"I think it is really important to make a conscious effort to support those that have a true passion for what they do," says Jim Button, Vice President of Marketing at Big Rock. "While the rest of the world generally focuses on musicians that have already made it in the music industry we want to find a way to rally around existing Canadian talent that is still trying to find their audience."

Big Rock is very excited to build on their relationship with CARAS and the Juno Awards over the next several years and is currently evaluating a number of different programs, which will not only connect with musicians but also Big Rock's loyal customer base.

About Big Rock Brewery

Big Rock - headquartered in Calgary, Alberta - continues to produce premium, all-natural craft beers. As Canada's largest craft brewer, Big Rock Brewery boasts a family of nine exceptional ales and lagers; Rock Creek dry apple cider as well as an ongoing selection of seasonal beers. Big Rock products are sold in eight provinces and three territories in Canada and, oddly enough, they are also available in Korea. For more information on Big Rock Brewery visit

About CARAS:

The Canadian Academy of Recording Arts and Sciences/L'academie canadienne des arts et des sciences de l'enregistrement (CARAS) is a not-for-profit organization created to preserve and enhance the Canadian music and recording industries and to contribute toward higher artistic and industry standards. The main focus of CARAS is the exploration and development of opportunities to showcase and promote Canadian artists and music through television vehicles such as the JUNO Awards. For more information on the 37th annual JUNO Awards, visit the Canadian Academy of Recording Arts and Sciences' (CARAS) website at

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