Big Rock Brewery Inc.
TSX : BR

Big Rock Brewery Inc.

May 11, 2011 11:01 ET

Big Rock Brewery's New Website Allows Fans to Never Go Beer-Less Again!

CALGARY, ALBERTA--(Marketwire - May 11, 2011) - Big Rock Brewery Inc. (TSX:BR) in collaboration with Calgary-based Evans Hunt has officially launched the redesign of its website www.bigrockbeer.com. The site has been greatly improved offering a more user-friendly experience, a broader range of knowledge to the user about Big Rock Brewery and an increased connection to social media to keep Big Rock truly connected with its fans.

"Partnering locally with Evans Hunt was the perfect fit, and we are incredibly impressed with the results," said the brewery's President, Bill McKenzie. "Their team showed so much passion and excitement in our brand and we believe it really came through creatively on the new site."

The team at Evans Hunt identified several opportunities for Big Rock to better connect with its customers using digital media. The user will now find the new and improved experience offers a better reflection of the brewery as a whole. From the history of Big Rock, to a step-by-step guide explaining in detail how we make the beer, to a "Beer Goggles" beer finder application that helps people locate a Big Rock, there really is something for everyone once they start exploring the site.

"We're extremely proud of the finished product and in particular the new Beer Goggles application that will address one of the most pressing questions facing Canadians, where can I buy a Big Rock?" said Bill Hunt, Managing Partner of Evans Hunt.

About Big Rock Brewery Inc.:

Big Rock Brewery – headquartered in Calgary, Alberta – produces premium, all-natural craft beers. As Canada's leading craft brewer, Big Rock boasts a family of twelve exceptional ales and lagers, Rock Creek dry cider, as well as an ongoing selection of seasonal beers. Big Rock products are sold in nine provinces and three territories in Canada, and oddly enough, are also available in Korea. For more information on Big Rock Brewery visit bigrockbeer.com.

About Evans Hunt

The Evans Hunt Group is a digital consultancy, focused on strategic thinking in both the planning and execution of digital marketing programs. Evans Hunt has developed digital solutions for top global companies in the areas of marketing, experience design, ecommerce, online media, and digital business development. Current Evans Hunt clients include Shaw, WestJet, Enmax, Tourism Calgary, and Big Rock Brewery.

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