Big Rock Brewery Inc.

Big Rock Brewery Inc.
Big Rock Eddies

Big Rock Eddies

January 05, 2011 12:10 ET

Big Rock Eddies Now Accepting Submissions.

More prize money up for grabs with the addition of a new category.

CALGARY, ALBERTA--(Marketwire - Jan. 5, 2011) - Big Rock Brewery Inc. (TSX:BR) is inviting everyone who has a sense of humour and a passion for local craft beer (and those who consider themselves creative enough to make a beer commercial) to enter into the 18th Annual Big Rock Eddies

Over the years, thousands of Big Rock fans have produced and submitted commercials for the amateur beer commercial contest and now they have the opportunity to do it again. Starting today, Big Rock Brewery Inc. is accepting submissions for the Eddies, and there is one more way to win with more than $20,000 in prize money up for grabs.

All entrants are encouraged to create a television commercial and/or a full colour print ad about Big Rock beer. Big Rock Brewery Inc. will be awarding 1st, 2nd and 3rd place winners as well as student winners for both the video and print categories. This year however, Big Rock is proud to announce a new winning opportunity being added to the Print Ad category section. A top prize of $1,500 will also be handed out to the sole winner who can creatively display the message of social responsibility in the new category entitled, "Enjoy Big Rock Responsibly."

"As much as we are about creating great beer, we're about building great communities," said Bill McKenzie, President of Big Rock Brewery Inc. "We want our products to be enjoyed responsibly and safely and we think the Eddies provide us with a great source of talent to get that message out in a relevant way."

The entrant whose submission wins the "Enjoy Big Rock Responsibly" category, will see their creative advertisement used for various print campaigns in publications across Canada, to promote safe and responsible consumption of Big Rock products.

Deadline for entries is 4:30 PM (MT) Thursday, March 31, 2011.


Video Category   Print Category   NEW CATEGORY (Print Only)
1st - $10,000   1st - $1,500   "Enjoy Big Rock Responsibly"
2nd - $3,000   2nd - $1,000   One Top Prize - $1,500
3rd - $1,500   3rd - $500    
Student - $2,000*   Student - $1,000*    

*Winning students will split their awards with their respective post-secondary Institution.

All of the grand prize winners will be announced at the Calgary Eddies on June 6, 2011 at the EPCOR CENTRE for the Performing Arts.

For detailed information about the Eddies, including rules, regulations and entry forms please visit:

For Eddies updates on Facebook, please visit:

For Eddies updates on Twitter, please visit:

For archived video submissions and past Eddies winners on YouTube, please visit:

About Big Rock Brewery Inc.

Big Rock Brewery Inc. donates all proceeds from the Calgary Eddies to the One Yellow Rabbit Performance Theatre, the Calgary Women's Emergency Shelter and the EPCOR CENTRE for the Performing Arts. Most recently, the Big Rock Eddies were awarded with a gold medal for best Public Relations campaign in the Consumer Products category at the Canadian Marketing Association's annual awards gala.

Big Rock Brewery Inc. – headquartered in Calgary, Alberta – produces premium, all-natural craft beers. As Canada's leading craft brewer, Big Rock boasts a family of twelve exceptional ales and lagers, Rock Creek dry apple cider, as well as an ongoing selection of seasonal beers. Big Rock products are sold in eight provinces and three territories in Canada, and oddly enough, are also available in Korea. For more information on Big Rock Brewery Inc., visit

Contact Information

  • Big Rock Brewery Inc.
    Aisling (Ash-ling) Tomei
    Manager, Corporate Relations
    403.203.3746 or Cell: 403.870.6219