Big Rock Brewery Income Trust
TSX : BR.UN

Big Rock Brewery Income Trust
BIG ROCK BREWERY LTD.

BIG ROCK BREWERY LTD.
Big Rock Eddies

Big Rock Eddies

December 16, 2010 17:40 ET

Big Rock Eddies Wins Gold at the Canadian Marketing Awards

CALGARY, ALBERTA--(Marketwire - Dec. 16, 2010) - Big Rock Brewery Income Trust (TSX:BR.UN): With less than six months left until the 18th annual Big Rock Eddies, the staff at Big Rock Brewery has taken a break from planning the yearly event to celebrate a national achievement.

At their annual awards gala, The Canadian Marketing Association recently awarded the Big Rock Eddies with a gold medal for best Public Relations campaign in the Consumer Products category with the trophy arriving at the brewery today.

"This is a major accomplishment for our company," said the brewery's President Bill McKenzie. "It speaks to the passion and talent we have working at Big Rock and it truly recognizes just how savvy our founder was when he thought up this idea almost 20 years ago."

Back in 1993 Ed McNally, who remains the company's Chair and CEO, was handed an advertising proposal to buy conventional television commercials. "I just couldn't believe how much it cost," said McNally about that fateful day. "And I also thought, wouldn't it be better to have the people who drink our beer make the commercials anyway?" The Eddies were born.

Over the years, thousands of Big Rock fans have produced and submitted commercials for the amateur beer commercial contest and soon they will have the opportunity to do it again and in an exciting new way. In the New Year, Big Rock will unveil more details about next year's "call for submissions" into the Eddies including more information about a new winning opportunity that will be added. The category "Enjoy Big Rock Responsibly" will highlight the company's dedication to social responsibility with a $1,500 cash prize.

All of the grand prize winners will be announced at the Calgary Eddies on June 6, 2011 at the EPCOR CENTRE for the Performing Arts.

For detailed information on the event please visit bigrockbeer.com/eddies.

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