Big Rock Brewery Income Trust

Big Rock Brewery Income Trust


June 18, 2009 16:31 ET

Big Rock Launches Big Rock Lime Light Lager Two Days Before Start of Summer

New seasonal brew on shelves, patios and in fridges starting June 19

CALGARY, ALBERTA--(Marketwire - June 18, 2009) -

Editors Note: Two photos and a video are included with this Press Release.

Big Rock Brewery Income Trust (TSX:BR.UN) - With summer just around the corner (June 21 marks the day) the launch of Big Rock's newest craft brew - Big Rock Lime Light Lager - is just in time. Starting June 19 you can find this summerlovin' beer on shelves in Alberta, Saskatchewan and Manitoba.

All winter, Ed McNally nurtures the lime tree in his greenhouse. It reminds him that, every year, for a few short but glorious months, Alberta gets tropical.

With so many options (and such a short patio season) Big Rock is proud to offer a fresh, premium light lager that has just a hint of lime. This is the perfect pairing to the flood of summer activities that Canadians will embrace; Big Rock Lime Lager will be the beer of choice for golfers, campers, patio lovers - anyone who is looking for a refreshing crisp beer with lighter alcohol content.

Bill McKenzie, Vice President of Sales and Marketing at the brewery says, "Loyal Big Rock drinkers across Canada have come to expect exciting new brands from us and we feel that Big Rock Lime delivers on this expectation. It is a refreshing, light lager with a touch of lime and it really compliments our existing family of beers. Plus, we are proud to brew it right here in Calgary."

Incidentally, Big Rock recently completed installation of their new pilot brewery, which will provide the brewing team even more creative latitude and result in some unique, colourful brews. Big Rock Lime Lager is one of many upcoming handcrafted seasonal offerings to come.

The light, citrusy flavour of this lager will pair well with obvious choices like spicy, grilled meats and vegetables, and Mexican favourites like cheesy quesadillas and guacamole.

Big Rock lime contains 4% alcohol by volume and is available in glass bottles, cans and draft.

Summer is Short, Grab it by the Limes.

About Big Rock Brewery

Big Rock Brewery headquartered in Calgary, Alberta produces premium, allnatural craft beers. As Canada's leading craft brewer, Big Rock boasts a family of ten exceptional ales and lagers, Rock Creek dry apple cider, as well as an ongoing selection of seasonal beers. Big Rock products are sold in eight provinces and three territories in Canada, and oddly enough, are also available in Korea. For more information on Big Rock Brewery, visit

Also find Big Rock Eddies Lime ad at

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To view a photo associated with this release, please visit the following link:

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