SOURCE: Forward Market Media

Forward Market Media

July 24, 2012 12:22 ET

Big Ten Conference Launches Its First-Ever Ticket Reservation System Powered by Forward Market Media

Advance Reservation Option Helps Fans Guarantee Seat at the Games That Matter Most to Them

CHICAGO, IL--(Marketwire - Jul 24, 2012) - The Big Ten Conference has chosen Forward Market Media (FMM) as its partner for an innovative ticket reservation system at the Big Ten Network (BTN) website. Through this system, powered by FMM's proprietary software platform, fans can now reserve a "TeamTix," which gives them the right to purchase a ticket priced at face value well in advance of the 2012 Big Ten Football Championship Game.

The Big Ten's ticket reservation system provides unprecedented access and affordability to all fans. Using proprietary software from FMM and leveraging the reach of BTN online, the platform enables the right to purchase, for as little as $10, the right to buy face-value priced tickets to the games that matter most to fans. The new marketplace fosters greater fan access to tickets and removes the uncertainty most fans face when trying to purchase tickets through secondary markets.

Here's how the reservation system works: starting July 28, football fans from any of the Big Ten schools can go to, to select their favorite team and purchase a reservation to the game. If their team makes it to the game, the fan is obligated to purchase the ticket at face value. If the team they specify does not qualify, their "TeamTix" expires and the fan forfeits only the reservation fee. "TeamTix" reservations will be limited to eight tickets.

Adding to the excitement, fans can also trade their "TeamTix" in real time in the Big Ten Forward Market, where prices can rise and fall with each team's on-field performance as the season progresses. In addition, this year, special team-specific Twitter hashtags will enable fans to closely follow their team's forward marketplace to buy and sell in real time.

"We're excited to be working with BTN and Forward Market Media to provide another option for fans seeking tickets to the Big Ten Football Championship Game," said Big Ten Deputy Commissioner Brad Traviolia. "We see this innovative ticket reservation system as an added benefit for fans from all Big Ten schools, many of whom had the opportunity to enjoy our inaugural championship game last year in Indianapolis."

"We are very proud to be working with the Big Ten Conference and BTN as football fans around the country get ready for the start of the season," notes Scott McKibben, CEO of Forward Market Media. "Our technology opens up new access for fans who want to follow their teams to big games, and we're pleased to provide the technology platform for the Big Ten to continue to lead in connecting fans with great experiences both online and on the sidelines."

About the Big Ten Conference
The Big Ten Conference is an association of world-class universities whose member institutions share a common mission of research, graduate, professional and undergraduate teaching and public service. Founded in 1896, the Big Ten has sustained a comprehensive set of shared practices and policies that enforce the priority of academics in student-athletes' lives and emphasize the values of integrity, fairness and competitiveness. The broad-based athletic programs of the 12 Big Ten institutions sponsor 298 teams competing for championships in 25 official conference sports, 12 for men and 13 for women. Big Ten universities provide in excess of $136 million in athletic scholarship aid to nearly 10,000 men and women student-athletes, the most of any conference. For more information, visit

About BTN
A joint venture between the Big Ten Conference and Fox Networks, BTN is the first internationally distributed network dedicated to covering one of the premier collegiate conferences in the country. With more than 900 events, all in HD, the 24/7 network is the ultimate destination for Big Ten fans and alumni across the country, allowing them to see their favorite teams, regardless of where they live. Events include football, men's and women's basketball games; dozens of Big Ten Championship events; studio shows; coaches' shows; and classic games. The network televises and streams more Olympic sporting events and women's sports than has ever been aired on any other network. Original programming highlights activities and accomplishments of some of the nation's finest universities. The groundbreaking Student U initiative provides real-world experience for students interested in careers in sports television. The network is available to more than 90 million homes across the United States and Canada, and currently has agreements with more than 300 affiliates, including AT&T U-Verse, Atlantic Broadband, Cablevision, Charter, Comcast, Cox, DirecTV, DISH Network, Insight, Mediacom, Rogers Cable (Canada), Shaw Cable and Shaw Direct (Canada), Time Warner Cable and Verizon FiOS. For more information, go to

About Forward Market Media
Forward Market Media (FMM) is an Illinois-based company that provides a unique online ticketing solution based on its patented technology that connects passionate fans and consumers with the events, products and content they value most. Through its proven Forward Market reservation solution, FMM delivers entirely new, compelling, engaging, and entertaining ways for the world's most respected brands to reach and interact with their most ardent supporters. More information is available at

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