SOURCE: BigBand Networks, Inc.

September 09, 2008 05:30 ET

BigBand Launches Next-Generation Personalized Media Services Delivery Platform

Scalable, Network-Based Platform Enables Migration From Broadcast to Video Personalization for Broadband Service Providers

REDWOOD CITY, CA--(Marketwire - September 9, 2008) - BigBand Networks, Inc. (NASDAQ: BBND) is extending its leadership in digital video networking with the introduction of a new network-based media processing platform to help broadband service providers seamlessly transition from a broadcast video distribution model to personalized video delivery. BigBand's new platform is designed to cost-effectively deliver personalized video services, including IPTV, addressable advertising, higher-quality multi-channel HD and value-added interactive services.

The BigBand Media Services Platform, MSP2000, gives broadband service providers an evolutionary path to delivering personalized video services and harnesses existing infrastructure to open new revenue opportunities per subscriber, including via more relevant advertising. The platform leverages BigBand's proven rich media processing experience using an innovative networking architecture and carrier-grade design to enhance the quality of video services across cable, DSL, fiber and wireless access networks. BigBand's MSP2000 is currently in trials with service providers worldwide, with commercial rollouts expected in 2009.

According to the analyst firm In-Stat, the global market for digital video networking equipment will top $2 billion by 2012. "Consumers are expecting a personalized on-demand TV viewing experience, with more high definition TV content, and relevant advertising, which means huge demands for bandwidth," said Gerry Kaufhold, principal analyst at In-Stat. "Service providers need a highly-reliable network-based approach that enables them to deploy new services quickly, and dynamically allocate resources to deliver a high quality user experience over their existing plant. BigBand's MSP2000 addresses these needs."

The BigBand MSP2000 can simply be added to any broadband access network, combining IP networking capabilities with rich media processing power. The network-based platform is deployable across the headend and the hub, offering service providers increased flexibility and control. It gives service providers the ability to launch personal media applications with greater scale, affordability and higher performance than alternative set-top box or consumer device-reliant approaches. BigBand's MSP2000 also incorporates robust ad insertion capabilities that enable scalable and seamless splicing that supports flexible advertising models, which can produce significant non-subscription-based revenue growth for service providers.

"The BigBand MSP2000 platform launch is a milestone for the company, representing our 10 years of experience in video platform innovation to provide a clear and gradual path to personalized services and associated advertising," said Amir Bassan-Eskenazi, CEO of BigBand Networks. "We've built the platform over the last three years in close cooperation with our strategic customers from both cable and telco worldwide to address the changing paradigm from broadcast video services to a delivery model that is highly personalized. With the BigBand MSP our customers can reliably deliver differentiated, value-added services regardless of the types of access networks that they operate."

The BigBand MSP2000 platform allows service providers to move, manage and monetize their content while providing visibility and control as video is delivered reliably across devices and networks. This new platform leverages BigBand's decade of history in digital video networking to create a highly reliable and high-throughput method of delivering quality personalized applications. A wide range of new applications could be rapidly deployed on this unified carrier-grade platform including higher performance HDTV distribution, advanced advertising, enhanced subscriber quality-of-service tools, personalized messages and mosaics to yield dramatically improved consumer experiences.


BigBand's MSP2000 benefits include:

--  Network-based solution for an improved and differentiated subscriber
    experience
--  High availability for reliable IPTV and personalized video delivery
--  Smooth migration path for ad revenue growth from traditional to
    emerging models
--  Simplified video management that streamlines network operations
--  Open standards implementation that protects investment
--  Flexible architecture for quick deployment of incremental services
    
    

BigBand, a TL 9000 certified company, is a pioneer in digital video networking and intelligent platforms with more than 10 years of experience deploying innovative carrier grade service offerings. The company's solutions, a combination of network bandwidth management techniques and advanced media processing, are deployed by seven of the top 10 broadband service providers in the U.S. and with more than 200 operators worldwide. BigBand has one of the largest footprints of carrier-class video processing platforms deployed worldwide, including supplying nearly 140,000 Edge QAMs in 2007. BigBand is the number one provider of switched digital video.

An innovator in advanced advertising solutions since 2002, BigBand implements over 700 million advertising transactions a year, in more than 60 programming networks. Its solutions are widely deployed by major operators including the leading U.S. cable interconnect, Los Angeles-based Adlink.

About BigBand Networks

BigBand Networks, Inc. (NASDAQ: BBND) provides broadband service providers with innovative network solutions designed to make it easier to move, manage and monetize video. These solutions are based on BigBand's video networking platforms that are built to enable efficient and reliable delivery across a wide range of services, including digital TV, high definition TV, advanced advertising, video-on-demand and interactive TV. BigBand Networks' customers include more than 200 service providers, including seven of the ten largest service providers in the U.S., and leading cable and telco service providers in North America, Asia, Europe and Latin America. BigBand Networks is based in Redwood City, Calif., with offices worldwide. For additional information about the company, please call +1.650.995.5000, email info@bigbandnet.com or visit www.bigbandnet.com.

BigBand MSP and all other BigBand Networks' brand and product names are service marks, trademarks or registered trademarks of BigBand Networks, Inc. in the United States and other countries.

This release contains "forward-looking statements" as defined under the U.S. Federal Securities Laws, including the Private Securities Litigation Reform Act of 1995 and is subject to the safe harbors created by such laws. Forward-looking statements may relate to, but are not limited to the functionality, programming potential and other potential benefits to be derived by our customers from the use of the MSP2000, forward-looking statements are based on current expectations that involve a number of uncertainties and risks that may cause actual events or results to differ materially. Factors that could cause actual events or results to differ materially include, among others, the following: rapid technological change that can adversely affect the demand for BigBand's MSP2000 design flaws in the MSP2000, shifts in customer demand, shifts in strategic relationships, delays in BigBand's ability to deliver the planned functionality for the MSP2000, or announcements by competitors. These and other risks may be detailed from time to time in BigBand's periodic reports filed with the Securities and Exchange Commission, copies of which may be obtained from www.sec.gov. BigBand Networks is under no obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise. Information contained in our website is not incorporated by reference in, or made part of this press release.

Contact Information

  • Press Contacts:

    David Ronald
    BigBand Networks
    +1 650.995.5059
    Email Contact

    Stacy O. Mitchell
    JLM Partners, Inc.
    +1 206.381.3600
    Email Contact