SOURCE: BigBand Networks

May 07, 2008 08:30 ET

BigBand Networks to Unveil Switched Digital Video Innovations at the Cable Show '08, Booth #2013

Demonstrations and Co-Authored White Papers Underline Potential for Expanded High Definition Program Lineups and Greater Personalization of Video Services

REDWOOD CITY, CA--(Marketwire - May 7, 2008) - BigBand Networks, Inc. (NASDAQ: BBND) today announced that it will demonstrate new switched digital video innovations at the National Cable & Telecommunications Association's Cable Show '08, May 18-20, 2008, Booth #2013.

These capabilities are intended to allow cable operators to leverage their switched digital video infrastructures to deliver richer choices of high definition and standard definition programming, to both TVs and PCs. Advanced advertising functionality that matches advertisements to the interests of individual subscribers will also be shown. BigBand demonstrations will include:

-- QualityShaping™ VBR -- a switched digital video enhancement that can provide up to fifty percent more channel capacity compared to today's technology. This additional capacity helps provide richer choices of high definition and standard definition programming.

-- IPTV over SDV -- a new approach that leverages switched digital video network equipment and management systems for more economical delivery of video to televisions and PCs over DOCSIS® networks.

-- Advanced Advertising -- highlights the ability of switched unicast, a variation of switched digital video, to forward specific advertisements, along with embedded customized promotional messages to viewers based on their individual interests.

-- Switched Video Analysis -- BigBand's powerful SDV analysis application helps operators improve bandwidth efficiency, capacity planning, monitoring and troubleshooting capabilities.

In addition to its technology demonstrations, BigBand Networks will also present two co-authored white papers at the NCTA Technical Paper™ conference in the New Orleans Convention Center on Sunday, May 18th and Monday, May 19th.

On Sunday, May 18th beginning at 4:15 PM (Room 211), BigBand's chief architect Doug Jones will present a co-authored white paper with Comcast Cable, entitled "Infrastructure Capabilities Supporting Cable's National Platform." This presentation will propose a technical architecture and examine key functionality for interactivity within ETV (Enhanced Television) and OpenCable™ platform environments.

On Monday, May 19th beginning at 1:45 PM (Room 211), Steve Riedl, principal architect at Time Warner Cable, and BigBand Networks will present the white paper, "Implementing Addressable Advertising in Linear Networks," which describes a technology framework and architecture for converged resource management and addressable advertising.

For additional information about BigBand Networks' technologies, or to arrange a demonstration, please e-mail info@bigbandnet.com.

About BigBand Networks

BigBand Networks, Inc. (NASDAQ: BBND) provides broadband service providers with innovative network solutions designed to make it easier to move, manage and monetize video. These solutions are based on BigBand's video-networking platforms that are built to enable efficient and reliable delivery across a wide range of services, including digital TV, high definition TV, advanced advertising, video-on-demand and interactive TV. BigBand Networks' customers include more than 200 service providers -- including six of the ten largest service providers in the U.S. -- and leading cable and telco service providers in North America, Asia, Europe and Latin America. BigBand Networks is based in Redwood City, Calif., with offices worldwide. For additional information about the company, please call +1.650.995.5000, email info@bigbandnet.com or visit www.bigbandnet.com.

QualityShaping and all other BigBand Networks' brand and product names are service marks, trademarks or registered trademarks of BigBand Networks, Inc. in the United States and other countries. DOCSIS is a registered trademark of Cable Television Laboratories, Inc.

This release contains "forward-looking statements" as defined under the U.S. Federal Securities Laws, including the Private Securities Litigation Reform Act of 1995 and is subject to the safe harbors created by such laws. Forward-looking statements may relate to, but are not limited to the functionality, programming potential and other potential benefits to be derived by our customers from the use of the BEQ6000, forward-looking statements are based on current expectations that involve a number of uncertainties and risks that may cause actual events or results to differ materially. Factors that could cause actual events or results to differ materially include, among others, the following: rapid technological change that can adversely affect the demand for BigBand's products, design flaws in the BEQ6000, shifts in customer demand, shifts in strategic relationships, delays in BigBand's ability to deliver or decisions to discontinue its products and services, or announcements by competitors. These and other risks may be detailed from time to time in BigBand's periodic reports filed with the Securities and Exchange Commission, copies of which may be obtained from www.sec.gov. BigBand Networks is under no obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise. Information contained in our website is not incorporated by reference in, or made part of this press release.