SOURCE: BigBand Networks, Inc.

November 17, 2008 05:30 ET

BigBand Teams With Verimatrix on Secure Ad Insertion

BigBand MSP2000 Enables Advertisement Splicing Into Verimatrix VCAS® Encrypted Content Streams While Maintaining the Security of Primary Programming Content

REDWOOD CITY, CA--(Marketwire - November 17, 2008) - BigBand Networks, Inc. (NASDAQ: BBND), a leader in digital video networking, announced today interoperability between its recently unveiled media services platform, the BigBand MSP2000, and Verimatrix's Video Content Authority System (VCAS). This provides a cost-effective solution for inserting advertising on encrypted high-definition and standard-definition video streams, in both MPEG-2 and MPEG-4/H.264 formats. The ability to insert ads directly into encrypted streams improves the operational efficiency of ad targeting while maintaining the security of programming content.

BigBand's MSP2000 is designed to eliminate the expense and operational complexity involved in de-crypting and re-encrypting content for ad insertion by enabling ad insertion into encrypted streams. This supports scalable network-based ad insertion without changes to set-top boxes or other customer premises equipment. Additionally, the BigBand MSP provides the flexibility to locate the splicing nearer to the edge of the operator's network for even greater ad targeting without compromising programming security. BigBand has expanded its integrations with tier one content encryption companies to support greater interoperability on behalf of service providers for targeted advertising and other personalized services. The successful integration with the Verimatrix VCAS supports end-to-end security for IPTV and pay-TV services essential to the delivery of personalized video services.

"We're pleased to work with BigBand to expand the applications of VCAS content protection and to enable new business approaches in secure content delivery," said Steve Oetegenn, chief sales and marketing officer, Verimatrix. "Now more than ever, the move to personalized TV and content delivery over multiple devices in a secure environment requires smart and flexible technology that protects valuable content and makes encryption seamless to the consumer."

"Content protection is a vital part of the service provider ecosystem," said John Reister, BigBand's chief IPTV architect. "In partnership with Verimatrix, we can now produce MPEG-compliant content streams including seamless ad insertions. As a result, our network-based MSP2000 platform makes it easier and more cost-effective for service providers to achieve ad revenue goals with their existing architectures and customer premises equipment."

The BigBand MSP2000 gives service providers the ability to offer TV advertising with greater scale, affordability and higher performance than traditional approaches. BigBand's MSP2000 incorporates robust ad insertion capabilities that support flexible advertising models, from national to regional to zoned to fully targeted.

BigBand is a leader in digital video networking and intelligent platforms. The company's solutions, a combination of network bandwidth management techniques and advanced media processing, are deployed by six of the top 10 broadband service providers in U.S. and with more than 200 operators worldwide. An innovator in advanced advertising solutions since 2002, BigBand implements over 700 million advertising transactions a year. Its solutions are widely deployed by major operators including the leading U.S. cable interconnect, Los Angeles-based Adlink.

About BigBand Networks

BigBand Networks, Inc. (NASDAQ: BBND) provides broadband service providers with innovative network solutions designed to make it easier to move, manage and monetize video. These solutions are based on BigBand's video networking platforms that are built to enable efficient and reliable delivery across a wide range of services, including digital TV, high definition TV, advanced advertising, video-on-demand and interactive TV. BigBand Networks' customers include more than 200 service providers, including seven of the ten largest service providers in the U.S., and leading cable and telco service providers in North America, Asia, Europe and Latin America. BigBand Networks is based in Redwood City, Calif., with offices worldwide. For additional information about the company, please call +1.650.995.5000, email info@bigbandnet.com or visit www.bigbandnet.com.

About Verimatrix

Verimatrix sets the standard for software-based content security and revenue enhancement technologies in pay-TV networks, with a global customer base of service providers. The Verimatrix Video Content Authority System (VCAS™) offers a suite of next-generation technologies that has been independently audited and ranked as the global leader in IPTV content protection. The company's 3 Dimensional Content Security approach, built around VCAS, enables secure delivery of content to multiple devices across multiple networks using multiple layers of protection techniques. Maintaining close relationships with major studios, broadcasters, industry organizations and partner ecosystem helps address the challenges facing pay-TV networks of today, and those of tomorrow. For more information, please visit www.verimatrix.com.

BigBand MSP and all other BigBand Networks' brand and product names are service marks, trademarks or registered trademarks of BigBand Networks, Inc. in the United States and other countries.

This release contains "forward-looking statements" as defined under the U.S. Federal Securities Laws, including the Private Securities Litigation Reform Act of 1995 and is subject to the safe harbors created by such laws. Forward-looking statements may relate to, but are not limited to the functionality, programming potential and other potential benefits to be derived by our customers from the use of the MSP2000, forward-looking statements are based on current expectations that involve a number of uncertainties and risks that may cause actual events or results to differ materially. Factors that could cause actual events or results to differ materially include, among others, the following: rapid technological change that can adversely affect the demand for BigBand's MSP2000 design flaws in the MSP2000, shifts in customer demand, shifts in strategic relationships, delays in BigBand's ability to deliver the planned functionality for the MSP2000, or announcements by competitors. These and other risks may be detailed from time to time in BigBand's periodic reports filed with the Securities and Exchange Commission, copies of which may be obtained from www.sec.gov. BigBand Networks is under no obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise. Information contained in our website is not incorporated by reference in, or made part of this press release.

Contact Information

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