September 15, 2011 08:00 ET

BigDoor Powers Gamification of Mobile App for Inaugural Dell World 2011 Conference

Dell Selects BigDoor to Drive Attendee Engagement Through Gamification

SEATTLE, WA--(Marketwire - Sep 15, 2011) - BigDoor, the most widely used gamification and loyalty platform, today announced it was selected by Dell to power gamification of the mobile solution for the first-ever Dell World conference, taking place on October 12-14 in Austin, TX.

Dell World 2011 -- Unlocking Innovation in the Virtual Era -- brings together the most influential leaders and visionaries in the technology industry today to discuss key issues shaping the IT landscape: consumerization and the cloud, social networking, virtualization, and data deluge. BigDoor was selected by Dell to create and power a gamified experience for conferences goers using the Dell World Mobile app.

"BigDoor has created a gamified loyalty program that truly engages users in a wide variety of sites and verticals. Dell's selection of our platform further validates our leadership in the industry," said Keith Smith, BigDoor co-founder and CEO. "Dell World 2011 will provide the ideal showcase for the impact that content consumption and social amplification has on user engagement and participation. Dell clearly understands both the innovative nature of gamification and the additional layer of insight the technology provides. It is an honor to be selected by Dell for their conference and to play an integral role in the success of the event."

Throughout the conference, attendees will find hundreds of QR codes to scan with the Dell World mobile app at various booths, panels, and in all presentations. BigDoor has created multiple ways to engage attendees through Journeys, allowing Dell to see in real-time which exhibits, sessions and even food trucks are the most popular and heavily trafficked. Each Journey is customized to a specific conference track including Cloud, Social Media, Data Center, Workforce Productivity and Data Management. Attendees are rewarded with achievements for every scanned QR code and completed Journey. Additionally, BigDoor and Dell have ensured that the attendee engagement doesn't stop when the conference hall closes.

"Dell World is an event where public and mid-to-large enterprise customers come together to share what's next and best practices in the rapidly evolving technology landscape," said Rishi Dave, Executive Director, Online Marketing, Public and Large Enterprise at Dell. "We are using new, innovative technology, such as BigDoor's game mechanics, to help attendees to optimize and really personalize their Dell World experience, so they can get the most out of their time at the event."

In a rapidly growing industry, BigDoor has established itself as the leading gamification platform with over 300 active partnerships, including Major League Baseball's, DevHub, Spartz and BuddyTV. BigDoor works with online community owners and publishers to rapidly deploy integrated and gamified loyalty programs. BigDoor's technology is open and flexible and able to integrate into any product as well as with any digital agency. To date, 260 million users have been rewarded through badges and virtual goods through the BigDoor platform.

About Dell World
Join us at Dell World 2011 -- Unlocking Innovation in a Virtual Era. Bringing together top IT visionaries, leaders and experts, Dell World attendees will learn about and share some of the most innovative strategies and techniques taking place in IT today. Learn more at or follow #DellWorld on Twitter.

About BigDoor
BigDoor's patent-pending, gamified loyalty platform helps companies increase their traffic and revenue through social rewards. The BigDoor platform is currently used by over 300 companies to increase user engagement and monetization. Investors include Foundry Group and Founder's Co-Op. For more information, visit or follow us on Twitter @BigDoor and @ChiefDoorman.

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