SOURCE: Rodale

September 11, 2007 13:10 ET

Biggest Loser Club, the Companion Subscription Web Site to the Hit NBC Primetime Reality Series, "The Biggest Loser," Introduces More Social Networking Capabilities, More Meal Planning Features, More Workouts and Fitness Tools and Hundreds of New Recipes This Season

"The Biggest Loser" Premieres September 11 on NBC

NEW YORK, NY--(Marketwire - September 11, 2007) - NBC, Rodale Inc., and Reveille Productions announced today enhancements to The Biggest Loser Club (www.biggestloserclub.com), the popular companion subscription Web site to the hit series, "The Biggest Loser." Season 4 of NBC's "The Biggest Loser" premieres on September 11 on NBC, at 8:00pm EDT.

Alison Sweeney ("Days of Our Lives") joins the show to host the fourth season of the series, which challenges and encourages overweight contestants to shed pounds in a safe and recommended manner through comprehensive diet and exercise as they compete for a grand prize of $250,000. The unscripted and life-altering one-hour reality series gathers contestants from across the country to face real-life temptations, while being provided with approved weight-loss skills and resources in an effort to help them transform their bodies, health -- and ultimately -- their lives.

The Biggest Loser Club currently features customized meal and exercise plans based on individual nutritional and fitness needs. It offers a strong sense of community and support to its members, with hundreds of recipes, automatic shopping lists, and tools to keep members on track.

The site will rollout new features and social networking components throughout September in conjunction with the launch of season 4. This season, all show contestants and trainers will have their own biographical pages and Buddy networks on the site, along with testimonials, polls, videos, and a "Casts from the Past" section.

New social networking features on the site will allow members to choose from an array of ways to participate, including:

--  Starting a Weight Loss Challenge Team: Members can form one team with
    Buddies and reach out to another Team to Challenge; or, create multiple
    teams of Buddies and have teams compete against one another;
--  Joining a Weight Loss Challenge Team: can search for Teams that are
    accepting new members, and reach out to join the team;
--  Starting a Weight Loss Buddy Challenge: Members can invite Buddies to
    go head-to-head in an individual-based weight loss Challenge;
--  Joining a Weight Loss Challenge: Members are able to accept an invite
    from a Buddy to participate in an individual-based weight loss Challenge.
    

All Challenge Teams will have special home and profile pages, and Buddy Challenges will have home pages that include a leader board, progress tracking and reporting, challenge participants and individual results. In addition, members can search for and find teams based criteria such as location, interests, gender, weigh loss goals, and number of team members. The teams and challenges can be set with a public or private option. The show 'Teams' will be represented on the site, and a Challenge will be set up to mirror what's happening on the show each week. However, a member can only be on one team and participate in one Challenge. Each week, an Online Club Editor will highlight a new "Challenge Team of the Week."

The Web site's community and social networking features will allow members to create personal home pages and profiles; search for member home pages and profiles based on search and browse criteria, such as location, interests, gender and weigh loss goals. Members can invite one another to be "Buddies," and create and maintain a public or private network of Buddies. Personal home pages will include blogging capabilities, and if public, other members will be able to "comment" on the member's personal blogs.

In addition to displaying existing meal plans, the food and nutritional section will feature hundreds of new meal and food options, and 150 new recipes to choose from. The site will allow members to add foods to a log, or enter their own foods if they deviated from the recommended plan. The food log will include nutrition tracking so members can compare "recommended" calories and nutritional intake to "actual" calories. Members will be able to create favorite meal and food lists, as well as set meals to display in the food log everyday, since many people eat the same foods each day.

In the exercise section, members will be given prescribed workouts everyday, with the option to swap out exercises for other choices in the new exercise library. Alternatively, they can enter their own exercise program, or choose from their own list of favorite exercises. Members can progress through different phases and levels of strength exercises depending on their preferences and skill level, while calculating and tracking calories burned through cardio exercises against "actual" versus "goal" benchmarks.

In late September, the site will offer incentives encouraging members to invite family and friends to join the Club. It will also feature a new tour, and an in-depth tutorial that covers all aspects of online program, and a new help section.

"The Biggest Loser" provides the 18 strong-willed, yet hopeful, contestants with challenges, temptations, weigh-ins and eliminations until the final contestant remains to claim the title of "the biggest loser." Each team works out under the supervision of professional trainers Bob Harper, Kim Lyons and Jillian Michaels.

The series has become a worldwide hit airing in 75 countries and produced in 25 countries. It has also produced two New York Times best-selling books and workout DVDs, both the #1 selling fitness videos of 2006 and 2007.

"The Biggest Loser" is a production of Reveille LLC, 25/7 Productions and 3 Ball Productions. Ben Silverman (NBC's "The Office," "Ugly Betty"), Dave Broome ("Tsunami Aid: A Concert of Hope," "Radio Music Awards"), JD Roth ("Unanimous," "Beauty and the Geek"), Todd A. Nelson ("Unanimous," "Beauty and the Geek") and Mark Koops ("Blow Out," "The Restaurant") serve as executive producers.

About The Biggest Loser Club

The Biggest Loser Club (www.biggestloserclub.com), the companion subscription Web site to the NBC hit reality series "The Biggest Loser," was launched in September 2005 by Rodale, NBC and Reveille, and features the diet and fitness program followed by contestants of the NBC show, but adapted for home use. The Biggest Loser Club gives members the tools to make a personalized diet and exercise plan designed to meet their individual goals. (Participants are advised to always consult with a physician or healthcare provider before starting any new exercise, nutrition, or supplementation program.)

About Rodale

Rodale Inc., which was recognized by the trade publication Advertising Age as Publishing Company of the Year for 2006, is the authoritative source for trusted content in health, fitness, and wellness around the world, reaching more than 70 million people globally. The company publishes some of the best-known health and wellness lifestyle magazines, including Men's Health, Prevention, Women's Health, Runner's World, Best Life, Bicycling, Running Times, Mountain Bike, and Organic Gardening, and is also the largest independent book publisher in America with a collection of international titles, including The South Beach Diet and The Abs Diet franchises, and Al Gore's New York Times bestseller "An Inconvenient Truth." Rodale's broad range of media platforms includes magazines, books, video, and extensive web sites. The company is also a leader in direct-response marketing and has more than 26 million active customers in its database. Visit the Web site at www.Rodale.com.

About Reveille

Founded in March 2002 by Ben Silverman (now Co-Chairman of NBC Entertainment and Universal Media Studios), Reveille is a leading independent production and distribution company focused on exploiting worldwide intellectual property rights through scripted and alternative television formats. Reveille produces innovative entertainment programming across all television genres such as the Emmy Award-winning "The Office" (NBC), which has also received two Television Critics Association Awards, a Screen Actors Guild Award and a Peabody Award; "Ugly Betty" (ABC), winner of two Golden Globe Awards and a Screen Actors Guild Award as well as a Peabody Award, an NAACP Image Award and a GLAAD Media Award; "The Biggest Loser" (NBC); "Identity" (NBC); "House of Boateng" (Sundance Channel); "30 Days" (FX); "Blow Out" (Bravo); "Bound For Glory" (ESPN); "Nashville Star" (USA); "Date My Mom" (MTV); and "The Restaurant" (NBC). Reveille is also the world leader in creating integrated marketing opportunities for leading advertisers while developing alternative financing paradigms. In addition, Reveille distributes its growing library of programming, along with a broad array of programming acquired from independent producers and U.S. networks, to more than 150 countries worldwide through Reveille International. The company also creates, acquires and develops a broad slate of diverse films through its feature film division, Reveille Motion Pictures.

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