SOURCE: BigMachines, Inc.

BigMachines, Inc.

August 14, 2013 08:57 ET

BigMachines Appoints Marlene Williamson Chief Marketing Officer

Former Hitachi and Symantec Executive Brings Over 20 Years of Enterprise Marketing Experience From Innovative Technology Companies; World's Leading Configuration, Pricing, and Quoting Company Continues Building Industry's Most Accomplished Leadership Team

CHICAGO, IL--(Marketwired - Aug 14, 2013) - BigMachines, the global leader in product configuration, pricing and quoting, proposal generation and B2B ecommerce, today announced it has appointed Marlene Williamson as Chief Marketing Officer, a critical role on the company's leadership team as it continues its aggressive expansion. Ms. Williamson is responsible for leading BigMachines' worldwide marketing efforts and charged with building upon the company's market position as the de facto choice for enterprise and growing, mid-sized companies wanting to maximize their revenue opportunity.

"Marlene's extensive experience leading marketing for innovative and world-renowned technology brands has established her as a well-respected voice among a remarkable set of peers," said David Bonnette, CEO of BigMachines. "BigMachines will continue investing in our undisputed product and services leadership position and continue modernizing the selling experience for the world's best companies. Her impact will undoubtedly help educate companies of all sizes and sectors how to accelerate, optimize, and retain their revenue at unprecedented levels."

Previously, Marlene was Vice President of Global Marketing at Hitachi Global Storage Technologies. Marlene has been a Vice President of Marketing at Ericsson, Symantec, Polycom, IBM, Acer and Apple.

"As I became more familiar with BigMachines' remarkable growth story and the results customers are enjoying from their high-impact product set, it was crystal clear to me that BigMachines was the perfect opportunity to help build a world-class brand and company," said Williamson. "I am thrilled to join BigMachines' leadership team and look forward to working closely with them as well as BigMachines' partners and customers to drive even more growth for the company."

Marlene was named "Marketer of the Year" by the American Marketing Association, "Woman of Influence" by the San Jose Business Journal, "Outstanding Female Executive" in Silicon Valley by the YWCA and is on the Board of Directors for the Association for Corporate Growth and The CMO Council. She was also named "Partner of the Year" by Yahoo and "Innovator of the Year" by Google. She is a founding member of the Silicon Valley Professional Area Networking Group for Women. She is a frequent speaker on high tech marketing at international marketing and business strategy events.

She has an MBA in Marketing from DePaul University and a BS in Journalism from Ohio University. Marlene lives in the San Francisco bay area with her husband and two daughters.

BigMachines is the global leader in enabling B2B sales, helping companies sell more and sell faster. BigMachines' award-winning on-demand configurator, pricing and quoting, proposal generator, and B2B eCommerce software solutions empower sales across customers' channels by streamlining their sales processes from opportunity to order. Using BigMachines software, sales teams and channels can quickly configure products, generate quotes and proposals, manage complex pricing, generate legal contracts, and manage orders. BigMachines offers extensive reporting capabilities and easily integrates to leading CRM and ERP systems, including those from, Oracle, Microsoft and SAP. BigMachines' rapidly growing customer base includes global leaders such as Siemens, Ingersoll Rand, and NTT Communications, as well as innovative growth companies such as Acme Packet. For more information, visit

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BigMachines, the global leader in Configuration, Pricing, and Quoting solutions, focuses on Results and Customer Success by enabling businesses to quickly configure products and services, create 100% accurate sales quotes, proposals and contracts, and integrate with CRM, ERP and other business systems. Whether a company sells silicon chips or potato chips, sells direct, through reseller channels, or online to customers, BigMachines showcases the latest SaaS CPQ innovation and solutions to improve business processes. For more information, visit