Top Ten Elements for Best Customer Service 1. Always Helpful (35%) 6. Good Prices (9%) 2. Available Staff (18%) 7. Great Store (4%) 3. Fair Return Policy (14%) 8. Fast Service (4%) 4. Good Communication (12%) 9. Selection (3%) 5. Friendly Staff (12%) 10.Quality Products (2%)Below are 3 random examples of the thousands of consumer comments in the survey: "I can shop at my leisure, put items on the counter and look for more purchases. I always get lowest prices and I know I will have a no hassle refund if sizes or colors are incorrect." "There are a lot of clerks and they are always checking on the customers and asking, 'Have you found everything you are looking for?' If not, they are willing to help you even if it is not their department." "The employees of Nordstrom Corporation are always willing to extend extra effort. They are willing to find whatever the customer needs, walking all over the floor to find the desired item in a timely manner, trying to meet the customer's wants." For a more in-depth list of responses for the ten customer service leaders (stores or online), and other BIGresearch samples, go to: http://www.bigresearch.com and click on Complimentary Top Line Findings. About BIGresearch BIGresearch is a market intelligence firm providing analysis of consumer behavior in areas of retail, financial services, automotive, and media. The syndicated Simultaneous Media Usage Study (SIMM) monitors more than 15,000 consumers twice each year to identify opportunities in a fragmented and changing marketplace including the media. They also conduct the Consumer Intentions and Actions Survey (CIA) which monitors the pulse of more than 7,000 consumers each month. BIGresearch's methodology provides the most accurate consumer information in the industry with a margin of error of +/- 1 percent.
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