SOURCE: BIGresearch

September 18, 2007 10:44 ET

BIGresearch's American Pulse™ Survey Findings: Majority of Americans Would Vote for the Right Female, African American or Native American for President

Oprah Top Celebrity Role Model for Children and Defense Lawyers Hurt Prosecution of Criminals

COLUMBUS, OH--(Marketwire - September 18, 2007) - If the right presidential candidate came along, Americans decidedly would vote for a minority, according to the latest American Pulse™ Survey of 3,978 respondents by BIGresearch. 71.8% say they would elect a woman. 63.2% say they would vote for an African American, followed by Native American (55%), someone under 40 years old (54.5%) and a Hispanic candidate (48.2%).

If the right presidential candidate came along, would you vote
 for any of the following?

                    All 18+  Males   Female  18-34   35-54   55+
Female               71.8%   65.5%   77.8%   71.7%   71.1%   72.7%
African American     63.2%   60.4%   65.8%   62.7%   62.6%   64.4%
Hispanic             48.2%   49.6%   46.8%   50.2%   47.7%   46.7%
Asian                43.9%   46.6%   41.3%   50.6%   42.9%   38.1%
Indian               39.8%   40.7%   39.0%   43.2%   40.1%   36.0%
Native American      55.0%   54.4%   55.6%   52.1%   56.0%   56.8%
Gay                  37.2%   34.0%   40.1%   45.3%   37.2%   28.7%
Younger (under 40)   54.5%   55.9%   53.2%   64.4%   55.2%   43.4%

Other key findings include:

--  In light of recent flooding in the Midwest and hurricanes in the Gulf
    region, less than half of respondents, 45.1%, feel their homeowner's
    insurance is adequate.
--  52.7% feel that defense lawyers hurt the prosecution of criminals.
--  22% take fashion cues from friends and family; sales and promotions
    top the list for fashion cues for Women (26.1%).
--  Best celebrity role model for children - Oprah topped the list
    followed by Bill Cosby and Hannah Montana (Miley Cyrus).
--  When asked if they ever engaged in petty theft, 23.5% say yes. Men
    appear to have "stickier fingers" then women (31.9% vs. 15.6%).

Other topics plus complete responses by key demographics can be accessed at

BIGresearch's American Pulse™ Survey is collected online every month exclusively utilizing Survey Sampling International's (SSI) U.S. panel. BIGresearch conducts this survey as a platform for participants to voice their opinion about unique and timely issues in our society. Topics such as politics, religion, pop culture and the economy are covered.

About BIGresearch

BIGresearch is a consumer intelligence firm providing insights of consumer behavior in areas of products and services, retail, financial services, automotive, and media. In addition to their American Pulse Survey, BIGresearch conducts the Consumer Intentions and Actions Survey (CIA) and the Simultaneous Media Survey (SIMM). More information is available at

About Survey Sampling International (SSI)

Survey Sampling International is a premier global provider of sampling solutions. Founded in 1977, SSI offers access to consumer and business-to-business respondents via Internet, telephone, and other means; survey programming and hosting services; and survey consultation. SSI is the supplier of choice for more than 1,800 marketing research agencies and information service providers, including 46 of the top 50 worldwide. SSI is headquartered in Fairfield, CT, and maintains offices throughout North America, Europe, and Asia.

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