BIGresearch's American Pulse(TM) Survey: Generals Most Capable of Developing Military Strategy / Reality TV Stars Get Too Much Attention

Almost Half Say the Government Should Intervene in Housing Market Crisis

| Source: BIGresearch BIGresearch

COLUMBUS, OH--(Marketwire - September 25, 2007) - Congress may think they know more than the Generals, but 69.3% of Americans think the Generals know best, according to the latest BIGresearch American Pulse™ Survey of 4,043 respondents.

Who is more capable of developing military strategy for the U.S.? 

                      All 18+   Male   Female  18-34   35-54    55+
Military Generals      69.3%   70.2%   68.5%   60.9%   70.7%   76.3%
Voters                 11.3%   10.5%   12.1%   15.6%   11.2%    7.0%
President               8.0%    7.8%    8.2%    9.4%    8.3%    6.2%
Congress                6.8%    6.5%    7.0%    8.0%    5.6%    7.1%
Senate                  2.8%    3.1%    2.5%    4.1%    2.0%    2.4%
Bureaucrats             1.8%    1.8%    1.7%    2.1%    2.1%    1.0%
in Washington

Other key findings:

  · 77.3% say reality TV stars get too much media attention... 16.2%
    could care less.
  · 45.5% say homeowners should be allowed to use Government insurance to
    refinance to stay out of foreclosure. 38.1% say the Government
    shouldn't get involved.
  · 50.9% feel they wouldn't have any problems getting approved for a new
    loan or refinancing an existing loan. 32.3% say they fear they
    wouldn't get approved.
  · It appears Oprah's recommendations may sell books, but her endorsement
    of Barack Obama won't have much impact... 72.5% say they don't let her
    decide how they feel.

To view complete report: http://americanpulse.bigresearch.com.

BIGresearch's American Pulse™ Survey is collected online every month exclusively utilizing Survey Sampling International's (SSI) U.S. panel covering topics such as politics, religion, pop culture and the economy.

About BIGresearch

BIGresearch is a consumer intelligence firm providing insights of consumer behavior in areas of products and services, retail, financial services, automotive, and media. In addition to their American Pulse Survey, BIGresearch conducts the Consumer Intentions and Actions Survey (CIA) and the Simultaneous Media Survey (SIMM). More information is available at http://www.bigresearch.com.

About Survey Sampling International (SSI)

Survey Sampling International is a premier global provider of sampling solutions. Founded in 1977, SSI offers access to consumer and business-to-business respondents via Internet, telephone, and other means; survey programming and hosting services; and survey consultation. SSI is the supplier of choice for more than 1,800 marketing research agencies and information service providers, including 46 of the top 50 worldwide. SSI is headquartered in Fairfield, CT, and maintains offices throughout North America, Europe, and Asia. http://www.surveysampling.com

Contact Information: Contacts: BIGresearch Chrissy Wissinger 614.846.0146 SSI Harold Kelley +1.203.255.4200

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