North- Mid- All east west South West Buying more store brand/generic products 22.2% 17.5% 25.7% 24.0% 20.3% Doing more comparative shopping online 16.8% 16.0% 17.6% 16.8% 16.6% Doing more comparative shopping with ad circulars/newspapers 23.3% 21.4% 25.5% 24.2% 20.9% Shopping closer to home 37.9% 33.8% 38.5% 40.7% 36.9% Shopping for sales more often 30.7% 28.7% 33.6% 31.3% 28.6% Shopping more online 13.3% 13.8% 12.3% 14.5% 12.4% Taking fewer shopping trips 40.2% 34.2% 43.0% 43.0% 38.3% Using coupons more 23.5% 22.4% 24.8% 24.8% 21.2%Consumers in the Midwest are more pessimistic in their responses to gas price impacts and financial well being, as more Midwesterners said the following:
-- Gas prices would impact Memorial Day spending (47.1%) -- They will be driving less (42.7%) -- They will be taking fewer shopping trips (43%) -- They are deferring purchases of clothing (27.2%) and dining out (32.7%) -- They are decreasing overall spending (29.7%) -- They believe the price of gas will reach $3.36 / gallon by Father's Day -- They feel worse off financially than a year ago (37.4%)For additional information by Census Regions and other BIGresearch samples, go to: http://www.bigresearch.com and click on Complimentary Top Line Findings. About BIGresearch BIGresearch is a market intelligence firm providing analysis of consumer behavior in areas of retail, financial services, automotive, and media. They conduct the Consumer Intentions & Actions (CIA) Survey which monitors the pulse of more than 7,000 consumers each month. The CIA delivers current, demand-based information on where the retail consumer is shopping and their changing behavior. The data provides intelligence on where the retail consumer is going, their intentions and actions. BIGresearch's methodology provides the most accurate consumer information in the industry with a margin of error of +/- 1 percent.
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